These days, websites play a very important role in colleges or universities. It is through the websites that the students will learn more about the school itself and the degree programs available. It is also where the studentry can get updates and easy access to the school’s digital features. However, it is very important to take note of SEO when launching a school website. When students look for colleges, they would often search for “best college for X degree”. If you want your university to end up in the first page of those results, you’ll need good SEO.
Construct the SEO Strategy
Even if you have already attempted an SEO strategy in the past, you’ll need to update it. For this, you’ll probably need to do a re-evaluation of your SEO approach. The best way to do this is to hire an SEO agency to help you out. They can perform an SEO audit for your website to see how optimized it is and what to do to bring positive SEO results.
Consider the Keywords
When you do your keyword research, you already have to anticipate what students are looking for. For example, if you want to attract business students, you need to use words these students most likely search. Let’s say students are looking for degrees in business management or business administration. Integrate these keywords into the name of your degrees (e.g. Bachelor of Science in Business Management). This will allow students to see your website when they search for degree programs.
Another focus point of universities would be mobile friendliness. According to statistics, 80% of internet users already own a smartphone. Another brand of statistics from Express Pigeon even states that 50% of internet users grab their smartphones upon waking up! This goes to show how important mobile presence is these days.
It’s also important to note that back in 2017, Google implemented a mobile first update. This update made the mobile version of the website the default website version that the algorithm ranks. This means that universities need to have their mobile websites ready.
With the majority of the population shifting to mobile internet (as shown in the statistics) and Google putting more emphasis on mobile sites, universities will have to adapt their SEO tactics toward this direction.
Optimize Page Speed
Page speed is another thing that Google looks at when ranking websites. One of the best ways to optimize page speed is to resize the images. There are ways to resize the images without letting go of the image quality. Make the images have a smaller size so that the website loads faster.
A huge help would be to use a plugin called WOT Cache, a cache plugin for WordPress.
This plugin will save you a lot of time and energy.
These are a few of the focus points that universities would have to look at when restructuring their website’s SEO strategy. These key points take into consideration all the important aspects of a school’s website. From there, they optimize the website in order for it to get better exposure on search engines. The techniques that are mentioned above are some of the most effective techniques that you can use to move forward and make a difference.
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