Since the first time “the website” was launched, it was static and wouldn’t offer many options, but over the years things have changed. The world of web has been evolving and to the amazement of the makers, the users and their needs are changing along with the evolution that is taking place.
After a while the website designers, and web and app developers started getting a variety of ideas on what they should be doing and how. They started thinking of numerous ways to make the experience of the users more smooth and flexible on the web. Over the time the various aspects of the web started changing and people started experiencing a better user experience every time with UX architects working on it.
So, now the web has been providing lots and lots of variety options, which has helped people to realize what they actually need. The search engines are evolving and are moving along such a path where they are yielding results that meet exactly the needs of the people who are here searching for a variety of things.
And, the brightest part of this change is that today even the search engines are being automated to bring customized results that each customer is looking for (the concept of anticipatory design). Every time a customer visits a site, they are here looking for some kind of an experience and each of the customer’s expectations and journey differs. What could we do to provide them with the best experience while ensuring that our business succeeds fairly well?
Simply tuning in the search engine optimization (SEO) would not help, but you need to fine tune this in sync with the user experience (UX) part. The advantages:
- Increased traffic
- Meeting the ever growing needs of the industry
- Beat your competitors
A lot of businesses focus hardly on combining these factors to offer a better experience, but they struggle to yield a great user experience, which is impossible unless and until you are ready to offer a great SEO experience. The outcome is reduced sales which lead to a depletion in revenue generation.
But, we can solve this if you can make sure that SEO and UX are blended in together to offer a great customer experience.
But, before we move on you need to understand how both are interrelated.
Brand and customers are two things that you must be focusing on while developing your business. Your customers must be able to identify and relate to your band once you are done. Remember you are not the only one out there. A lot of competitors are ready to help your people. And, they know very well who is the best service provider and all your fortune lies in taking advantage of this situation and providing them with the best of solutions.
So, what is it that SEO has but UX lacks?
UX is brilliant at generating tailor made experiences for each of your customers but this can be done only if you can get your hands on consumer behavior and demography, which comprises of a lot of information. And, where can you find this? SEO is the answer to this question.
Now, apart from providing customized consumer experience, what else can UX do to provide a better SEO experience?
SEO helps in improving your site’s rankings over the search engine result pages (SERPs) through various organic tactics. And, the battery and boost for this is provided through a perfectly optimized website and content, which the UX can deliver. When these two come together, magic will happen as they are capable of conjuring experiences that are customized for each user depending on their needs.
How could you connect both of these to ensure a great user experience?
In the early days of web, both SEO and UX were under an impression that each one was above the other and had been often in an argument over which provided a greater user experience over the other. But, it was not until lately that it was discovered that businesses combining both these aspects of web experienced a greater sales and better conversions.
It is because both of these are centered toward providing a great user experience and hold a vital influence in the user journey.
User experience affects the search engine algorithms and when both come together there is a greater scope for bringing in an increased number of prospects and also, to increase the conversions that happens over their website.
This starts with enhancing your search engine visibility along with website optimization and this is possible only when you have done the SEO right. When you have a lot of organic traffic directed to your site you are ensuring an increased customer flow and retention for your website. Now, you have done everything to help a user find you over the search engines. And, from here it is up to the UX people to decide whether they want the customer to stay or leave. This is how SEO drives the user to UX and work wonders.
UX is that aspect of any website that decides on how to ensure your customers have a great time while they are on your website. This is the one that offers a great flow and navigation leading them to take the desired action which will take them to a solution they need to fix their concern. This is very much the internal aspect while SEO includes the architecture and other components of your website which brings in traffic leading people to your site.
Traffic to your site is useless unless you cannot offer them with a perfect solution and when you have a perfectly optimized solution but no search engine traffic driving factors, still your business will fail.
You need to ensure that you combine SEO and UX in such a manner that both together offer a great solution solving every problem of your consumers.
What is it that SEO can do to help the UX team?
The search engine algorithms – it exhibits what your users are searching for and how they search. This is possible with the variety of keywords that SEO is using. Content optimization and publishing this is one of the major search engine ranking factors that should be taken into consideration to drive better results. Now the right customers will reach you which will help you to identify what exactly your customers are looking for and how you could work on improvising the UX part to actually meet their needs and expectations that vary from one person to the other.
UX helps in building trust, authority and relevance of a site, which directly helps in improvising the rankings of your website. Some of the great UX factors that you can improvise include navigation and even the design which offers smooth flow in and out.
Also, the speed of your website changes the way people and search engines view it.
Now, the time is ripe to ensure that your website’s internal factor which includes the UX is in synch with its external factors, i.e., the SEO.
Identify who your audiences are and what their needs are. Work on improvising the experience that they will acquire while they are on your website. Also, ensure that the website has been optimized well for the search engines so that it appears at the top of the search engine results when someone searches for this.
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