The last two years have seen some amazing innovations in the field of women’s health, as investors have begun to realize the purchasing power of women consumers online. The result has been an explosion of pioneering femtech that transforms women’s daily lives.
According to a recent Gartner analysis, wearable technologies are on the rise, so it made sense to start with some of the best products in this category.
Thanks to the burst of interest in wearable tech, the Bellabeat Leaf has been popping up everywhere from Buzzfeed to Forbes. Bellabeat’s founder UrskaSrsen’s aim was to create something for women that was more than just a fashion statement. The Leaf can be worn as a pendant or clipped onto your clothes, and monitors a range of parameters, from stress levels to details about menstrual cycles.
Women’s Health Magazine listed the Ava Bracelet as one of their game-changers for 2017, and it’s easy to see why. The Ava Bracelet is worn while you sleep. In the morning, it provides a full report detailing everything from resting pulse rate to skin temperature. The Ava Bracelet is especially helpful for women trying to conceive, to help them gain insight into hormonal changes in their body.
Products like Bellabeat and Ava Bracelet, while amazing pieces of technology, are not necessarily budget friendly for every wallet.
Clearblue developed and released an advanced version of their at home tests in 2013, the Clearblue Digital Advanced Ovulation Test, which can serve as an accurate low-cost alternative for women looking for easy ways to monitor their fertility at home.
Apps for health tracking have seen a surge in growth over recent years, thanks to the prevalence of smartphones. The clue is an app designed specifically for women to manage their monthly cycle. Clue aims to give women a simple way to understand their periods, and better plan their lives and relationship activities around them. The team at Clue have also been instrumental in busting common myths about periods, like their study this year that proved your period probably doesn’t sync up with your female friends!
Flex is an innovative company who have also zeroed in on the gains to be made in the feminine hygiene market. Flex is a small, circular device which lasts 12 hours, and is inserted similar to a tampon. It’s less intrusive than other disposable products on the market. The inserts are made from hypoallergenic materials that have no link to toxic shock syndrome and will help women undertake a lot more physical activity without worrying about any mess or mishaps.
CEO and Founder of THINX Miki Agrawal want to change the way we think about periods, and disrupt the 15 billion dollars feminine hygiene market. THINX is period panties, literally. Available in three designs, the patented antimicrobial, leak-resistant fibers in the crotch can absorb as much menstrual blood as up to two tampons or a pad! All while promising to leave the wearer feeling dry. The best part? THINX will lessen the environmental impact of feminine hygiene by reducing the need for disposable products!
With so many new and emerging technologies appearing, it’s important to research and consider what products will suit your lifestyle and budget best. Sites like Best Advisor are an easy way to compare products and access customer reviews to help with the decision making process.
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