The education sector is one of the last industries to be disrupted by technological advancement and digitalization. There are a few reasons for this. Firstly, there are industries where technological improvement was more obviously needed, and so they were the first to experience its implementation. And secondly, the reluctance of many in the field has formed a kind of elastic band around the concept in the past. When technology first came close to disrupting education, educators were willing to hear out those behind it (pulling the band into place), but when it came time to consider implementation they pulled back (essentially letting go of the rubber band and letting it snap back and grow slack again).
Education has been reshaped by technology in more ways than one. Not only is technology being used more readily and more often in the industry itself, but students going through that system are being drawn to technology, and are choosing to study degrees that embrace and center around aspects of technological advancement. Some of these courses or programs include digital marketing certified associated training or complete bachelors in web development or programming. Getting the reluctant educators on board with EdTech can be difficult because they do not understand it as clearly as some of their younger, more technologically efficient colleagues, students, and parents. Pitching EdTech is hard, but it can be done by following three key points.
Understanding educators’ reluctance to embrace EdTech
Using technology in education is a concept that is still not widely accepted across the industry. The reason for this is quite simple: history in education. The old saying, ‘if it ain’t broke, don’t fix it’ is somewhat embedded into the minds of some educators, and they are fiercely defending the traditional methods and models of teaching. There is nothing wrong with their insistence of conventional educational methods value – they are right. Traditional education methods and practices still work (for the most part), but the disruption of technology in education is not being designed to overtake traditional education systems, but simply work in collaboration with them to strengthen the entire sector.
Strategizing how to pitch EdTech without getting technical
EdTech is overwhelming at the best of times, especially for those who are so ingrained in the traditional ways. While many educators are welcoming of the digital transition, there are many who are not yet willing to embrace it. Going in with all the technical terms in mind will not help the cause because the people you are trying to pitch to do not understand the technology, so they will certainly not understand the concepts used to explain it. Breaking it down into simple explanations and models is the way to at least ensure that they understand what it is you are trying to pitch to them.
Knowing where EdTech is best implemented, and where it is best left out
There is no need to phase technology into every nook and cranny of the education system. Doing this will only serve to take out essential elements of traditional learning and replace them with digital versions that are not necessarily efficient or needed. Educators struggle to come to terms with EdTech primarily because they believe that it is invasive and will take over their jobs altogether. To begin with, you must have an understanding of which areas of education need strengthening and which do not, and then explain that it is merely a system to help them strengthen their industry.