It is always important to establish a good relationship with the media. Everyone in the world needs media as it is an excellent tool used to store and deliver information to specific target audiences. Therefore, it does not matter whether one is a spokesperson of a big company, an employee, a small business owner or someone with a message to share with the public; it is always important to understand how the media works. This is where media training comes in handy.
Media training is all about coming up with the best ways of interacting with the media in order to get the best coverage. It all depends with the kind of media a company or an individual is relying on and it may be print, online or electronic media. Media training is an essential tool and should not be seen as a public relations add-on. The core goal of media training  is to build confidence and gain control when dealing with media outlets.
Significance of Media Training
When dealing with any form of media, one does not only just gain confidence, but also gets to learn many essential things in life. In essence, there are notable benefits of media training that one should keep in mind all the time. They include:
- Learn how to speak in a way that an audience easily comprehends
Through media training an individual learns how to use words and in the right manner. The audience will not just listen to a speaker’s words, but also will put into consideration his or her body language and facial expression. Many people fear to speak to the media but with proper training, one gains immense confidence and understands interview skills that are essential in marketing and PR.
- Learns to clearly define key messages
A good speaker should be able to define his or her key message when being interviewed by media. However, without proper communication training, it is not easy to convey the message to targeted audience. Whenever speaking to the media, the speaker should not have more than five key messages as he or she will water down the impact of the message he or she is trying to put across.
- Learn how to respond to difficult questions
In the moment of crisis in an organization, people will be asking a lot of questions and the media will be the best place to come out and clear the air regarding the disaster at hand. Through proper media training , one will learn how to maintain composure throughout an interview and create the best outcome. One will also learn how to steer the interview in his or her direction and deliver the right message.
- Avoid getting misquoted
In many occasions people get misquoted if they go to the media without proper preparation and without having the right understanding of the message they want to pass across. Through media training, one learns specific skills of deliver the message clearly, effectively and concisely so that they are not misquoted.
Media training will never go out of fashion and one should seek professional training before the need arises. One can become a better communication expert by minding his or her gaps in communication. There are institutions that offer media training and it is never late to enroll in one of them and gain the required communications skills.