How to Write a Letter Asking for Donations or Sponsorship?

Sometimes it becomes necessary to write a letter for getting some donation or sponsorship for a noble work. These kinds of letter writing often become more essential for those persons who work in or run a non-profit organization. A sponsorship letter is certainly the best way to begin a conversation between a non-profit organization and potential sponsor. But it is mostly seen that the professionals, in general, do not remain too efficient to write an effective donation or sponsorship letter. As such they often take an easy process, i.e., they search for a sample of donation and sponsorship letter on the Internet. On the Internet, you will get a lot of letter samples and template and it is mostly seen that even the best letter template cannot solve the purpose as it actually depends upon the situation for which you need the donation or sponsorship.

The template or samples that you usually find on the Internet can never be so specific and as a result, it often becomes useless. So, it is very essential to have knowledge of writing an effective donation or sponsorship letter. Hence, in this article we have come up with some tips about how to write an impressive donation or sponsorship letter:

• Make the letter donor-centric: When you will write a sponsorship or donation letter the first thing that you need to do is to make sure that you let the donor know what their donation with go for and how they can help. This is very essential because no donor will be encouraged to invest until and unless he knows the details of the noble work for which the money will be spent. It is also important in case of sponsorship because the donor will often curious to know whether the sponsorship will provide him an advantage or not.

• Focus on salutation: It is very important to address the donor or sponsor properly. This is because no donor wants to feel like a mere name in the database. That is why it is very important to use proper salutation such as “Dear Friend” or “Respected Sir/Madam” so that the donor or sponsor feels like a real fundraiser, not just a mere individual.

• Keep the letter short and simple: Generally, the donors or sponsors are a busy person and they don’t have time to read a fundraising letter. As such it is very important to keep your letter short and simple. Hence, it is advisable to get to point straightway instead of writing the full story of donation or sponsorship. You should try to put everything in a single page.

• Use self-addressed and stamped envelope: While you ask for donation or sponsorship it is very important that you do not make your donor or sponsor work for supporting your work. That is the reason why it is very important to include a return envelope and will greatly enhance the chance that the donor or sponsor makes the contribution.

• Ensure that the letter is signed: It is very important to have a signature at the bottom of the sponsorship or donation letter. With this signature you let the donor or sponsor know exactly who you are and how much professional your non-profit organization is. This will also encourage the donor or sponsor to make the donation for the cause that you are asking for.

• Adding a P.S message: Most of the donor or sponsor generally read the letter in this order – salutation, P.S message and then the body of the letter. P.S can certainly make a huge impact on the donor and is generally placed after the salutation.