Is that it can be really messy!
As these social media projects wrap up, I’ve come away with a couple of observations and lessons learned.
These concerns mainly center around the tool I used to make these posts, Later.com. Later allows users to link their social media accounts to the website and schedule posts way into the future. When the scheduled time arrives, Later posts your photo/caption automatically. I came across a few problems, however. The first is that, while Later allows for multi-photo posts, it does not post automatically for Instagram. This meant that I needed to get the Cook Music Library login information in order to post my carousel posts. Secondly, I am unable to post a different caption for each picture – a feature that is important on Facebook. This is especially important when considering the alt text elements I’ve been including. Finally, Later has a cap on the amount of picture it will post for you free of charge. This hasn’t been an issue since I’ve done my project, but if I were to post at the same frequency as the past month over the course of an entire year, I would run out of ‘free posts’ very quickly.
Keeping all of this in mind,in the future I would likely investigate different platforms similar to Later that might address these concerns. Or possibly even research the paid applications that manage social media accounts, and see if my institution could support that kind of subscription.
I think having a fun-yet-meaningful social media presence has been an important factor in building community in the music library, especially with importance of social media in the students’ lives, and I feel equipped to argue for social media support if needed in future job positions.