When it comes to science, never before have human beings known so much, but agreed so little on what we know. Why is this?
During this lecture and panel discussion, we will examine surprising findings about how humans form beliefs, consider how this process is both harmful and adaptive, and shine light on our own blind spots. We’ll consider how we might steer away from this conflict, and instead, show how everyone can use scientific information. Using these techniques, we can work towards more meaningful dialogue on the most important issues of our time.
Friday, April 6th, 2018
Indiana University Bloomington
Fine Arts Building, ROOM 102
KEYNOTE LECTURE 1:30-2:30 PM
Facts are not enough: Why evidence polarizes instead of persuades
Guest lecturer: Ardon Shorr, co-founder of Carnegie Mellon’s Public Communication for Researchers Program
When we talk about science, we often act as if people are simply misinformed – if we could just explain the facts clearly, then everyone would think the way we do. Unfortunately, that’s not how persuasion works. This workshop covers a decade of research into how communication can backfire, and offers strategies to avoid and strategies to pursue. Participants will wrestle with some truly counterintuitive findings about human nature, and be able to analyze communication for common backfiring triggers.
PANEL DISCUSSION 2:45-3:45 PM
Bridging the gap between scientists and the public
A panel discussion will allow us to synthesize information from the keynote talk. The panel will bridge the gap between scientists and the public in a clear and interesting way. Members of the science community and members of the public will examine the challenges that they face and explore ways to foster communication across the invisible boundary that divides us.