Flowing from a renaissance of scientific dissemination, the public is hungry for knowledge. The increasing accessibility of information right at our fingertips (or keyboards) has caused a surge in media-based public dissemination of science. This dissemination may occur in the form of press released and national news interviews as has been the case for Dr. Brian D’Onofrio, Director of Clinical Training and a Professor within the Department of Psychological and Brain Sciences.
Dr. D’Onofrio and his lab study the causes and treatments of child and adolescent psychological problems. Mainly, his media-based public dissemination occurs in the form of press releases and national news interviews. As Dr. D’Onofrio explained, press releases are typically aimed at journalists who have some understanding of the subject matter or statistics he uses. But, this is not always the case. Unfortunately, Dr. D’Onofrio explains, there is great variability in the familiarity of the public with the underlying issues of his research and not all journalists are trained to understand and convey such information to a non-expert public. To help with knowledge gaps, “we go above and beyond to provide resources for those interested in the topic,” including FAQs and explanatory documents. (more…)