Indiana Tech

Companies that defined Podcast Advertising

Posted on March 28, 2019 by IUTech

Podcasts are big business, so it’s no surprise that they’ve become such a huge draw for sponsors. If you’re a frequent listener of podcasts, you can probably name a handful of sponsors off the top of your head. Though still a relatively recent medium, podcasts have proven to be a lucrative advertising investment for a lot of brands and businesses are starting to engage the help of a marketing company to optimize podcast strategy. As always though, it’s about knowing your audience, and how amenable they’ll be to the intrusion of an ad while listening to their favorite podcasts.

Unsurprisingly, some companies fare better than others. Here’s a quick look at three companies who have dominated the podcast advertising scene, and why their choice of podcasts as a platform seems to make sense.

Casper Mattresses

Casper Mattresses have enjoyed a huge level of success, thanks primarily to online marketing. Between online reviews, blog posts about the best mattresses available and beds to avoid, and podcast ads, the company has become one of the most successful suppliers of mattresses online.

When thinking about investing in podcast ads, it’s worth considering where your audience will be when listening to the advertisement. Usually when listening to podcasts, people are trying to get comfortable and settle in for some entertainment. Casper has capitalized on this moment of comfort, or comfort-seeking, to effectively market their mattresses to swathes of listeners who probably wouldn’t have otherwise considered investing in a new mattress.

Audible

Audiobook superstars, Audible, seem like a natural fit for podcast advertising. The audience is already engaged with audio entertainment, so it makes sense that they would have an interest in audiobooks. What really makes Audible so desirable to huge numbers of podcast listeners, however, is their impressive range of titles.

Needless to say, someone listening to the likes of Serial probably isn’t in the market for a romance novel. Thanks to its impressive catalogue of genres and titles, Audible can effectively target different demographics and tastes based on the podcasts that they choose to sponsor.

Squarespace

In recent years, Squarespace has become one of the most popular choices for creating personalized websites. They’ve invested heavily in podcast advertising, which at first might seem like an odd choice. Why target podcast listeners as a potential customer base for custom websites?

It could be due to the often DIY and heavily accessible nature of podcasts themselves. Anyone with an idea and recording equipment can launch a podcast, and the medium itself seems to tacitly promote online creativity and expression. With that in mind, Squarespace’s services could easily appeal to the growing number of online content creators who listen to and participate in podcasts and their recording.

One thing’s for sure, podcast ads aren’t going anywhere. As TV ads wane and feel the pressure of online streaming, and adblockers become more and more common on our browsers, podcasts remain one of the few remaining, lucrative methods of advertising. Only time will tell how long their success can be sustained for, but for the time being podcast sponsorships remain a worthy investment for any company looking to reach new customers.

Understanding VPNs and their unique facets

Posted on March 28, 2019 by IUTech

Streaming services have quickly become a replacement to cable. Although many internet users still have a cable package included, some choose to utilize Hulu, Netflix, or network streaming services instead of paying for cable. This choice often involves some type of financial bargain. For some, cable isn’t something they’re interested in. No matter the reason, it is important to highlight how popular streaming services have become over the past decade. The luxury of streaming also comes at a price of regionally restricted content. For example, some content streamed within the United States may not be available in Japan. Sometimes content is regionally restricted only for a period of time such as the U.K. releasing a show or movie before India does. Restricted content can be unfortunate, but there are ways around it.

Because the internet is global, it can be hard to limit and restrict content. The laws surrounding this are still gray and often written between the lines of service provider contracts. When content is restricted, it is often by the service provider. Streaming services work with internet server providers to provide content to varying regions. A way to gain access to content in other regions is by utilizing a Virtual Private Network (VPN). Not all VPNs are the same. Some VPNs like unblock US, allow users to unblock regionally restricted content, but it doesn’t necessarily hide the IP address or make users hidden. Some traditional versions of VPNs make it to where the internet user cannot be found. Everyone who has a VPN might use it for a different reason. They are particular popular with streamers of content and gamers. Gamers utilize VPNs to access different servers and networks to play games that are unavailable in their area.

When it comes to having a VPN, they are not always free. Many users must pay to utilize a VPN just as they would pay for internet. They vary in price and are different depending on the provider. Data mining seems to be a prevalent issue in the current age of digital consumerism. With VPNs, data mining decreases because other servers cannot access your content. Now with advertisers and marketers accessing content, they are able to target ads specifically to individuals. Some users are even worried that algorithms are continuously listening when certain ads pop up. Whether audio driven or searches are being tracked, data mining is a serious concern and can bring necessary worries when it comes to the privacy of individuals.

VPNs not only provide a sense of security and freedom to the user, they also can allow for extra content. Even if it is just someone gaming with new people or watching a new season of a television show, getting access to content should be allowed no matter the server provider. As global internet laws continue to create change, VPNs will become more and more popular among the average consumer. VPNs aren’t just for streamers, they are for anyone looking for security or privacy when utilizing the internet.

How sleep became a global multi-million-dollar industry

Posted on March 26, 2019 by IUTech

sleep Sleep is one of the most important parts of the day. While we are obviously not moving much during the time we are asleep, this is our body and our brain’s chance to rewire and revitalize itself before the next day arrives. We are more energetic and productive when we get the right amount of sleep. Over time, this has become exceedingly obvious, and we are placing more and more importance on achieving a sound sleeping pattern than ever before. having the perfect mattress can – and often does – mean the difference between a healthy sleeping pattern, and an unhealthy sleeping pattern. And so, today sleep has ballooned to become a multi-million-dollar industry that spans the globe. But how did sleep become such an overwhelmingly lucrative business?

It all comes down to awareness. Throughout the years, the knowledge and general information we have gained surrounding sleep and its benefits and direct impacts on the body and our quality of life has grown exponentially. We now know that a sound sleeping pattern impacts not only our energy levels, but our brain functions, bodily functions, mentality, and even weight distribution. In a world where we are busier than ever, more of us than ever are also going out of our way to ensure that we get a good night’s sleep. Thanks to increased awareness, we now know more than ever exactly why we must focus inherently on our sleep. This built-up knowledge has fundamentally changed the way that we interact and respond to the sleep industry.

In the wake of these realizations, the mattress industry has positively exploded, with mattresses flying out the doors of stores and warehouses and into the homes and living spaces of people the world over. Further, we are more focused on exactly how to figure out which mattress will suit our specific needs the most. This is where it can get tough, because there are more mattresses than there are days in the year. Combing through the options from all the different stores can take so long. Luckily, there are limitless reviews on Sleep Junkie to help people figure out the best mattress for them, based on word-of-mouth and not solely the word of the salespeople they encounter when in stores.

With the worldwide shift of focus to quality of sleep, we have begun noticing just how much the mattress industry has benefited from the attention by consumers. More than ever, we want to know that we are getting the best deal, because we want the best mattress for the job. The mattress industry is helping billions of us find our perfect [sleep] match, and all parties are reaping the rewards in the process. With each passing year, the value of the mattress industry rises substantially, and there are no signs of it slowing down its pace any time soon. Thanks to the global rise in consumer awareness, we are more obsessed with finding the opportune fit than ever before, and we are steadfast in our mission.

The revolutionary elevation of business logistics

Posted on March 26, 2019 by IUTech

When it comes to the operating and logistics of businesses around the world, it is safe to say that consumer demand drives these central forces forward. Keeping customers happy is important because they are a primary function in driving continuous success and longevity for businesses. Without the loyalty and support of the customers, even the strongest of businesses can fall flat. Whether it is the postmates resources concept of picking and delivery companies, or the order and tracking processes of ecommerce retailers themselves, there is an exceedingly-central (and overdue) focus on logistics. So, what are the four pioneering fundamentals working magic in the modern elevation of business logistics?

Advancing frontline technologies

One of the most common logistics concerns currently is the shortage of drivers for the trucks that get deliveries from point A to point B. While this issue is most prominent in the USA as of now, it is a problem that is presenting itself in countries all over the world. The answer to this ongoing issue? Automating the vehicles that get the deliveries to customers. Companies like Tesla and Embark (to name a few) are currently road testing long-haul autonomous vehicles. The companies behind this technological revolutions believe that they present the potential to automate transportation on a broad scale in the near future.

Behind-the-scenes tech enhancing

Every type of technological advancement one can think of is being used to propel enormous competitive insight and advantage to the first companies that take on the advantages. Think AI (artificial intelligence), machine learning, blockchain, and IoT (internet of things). All these advancements and their aligning tools are set to fundamentally change the logistics industry profoundly in the coming years. While the transport industry has always had a focus on data, we are now seeing all the newly created and added computing power strengthen that resolve. The goal? To drive refinement and innovation both in strategic planning and real-time decision processes.

Changing economic and industry essentials

There is no escaping the fact that the economy is going through a profound evolution at the current time. Everything from increased consumer confidence, technological advancement and digitalisation, and lower taxes and related reforms is coming together to form a new age in the economy. Consumer expectations are changing, and as a result the economy is realigning its primary focus to pull into line with said consumer expectations. It is no great secret that we are living in a world that has wholly embraced technological advancement, and now we are seeing the entire economy and its respective industries shift too.

Rising power of the Amazon effect

Consumers are becoming more comfortable with online purchasing. As a result, the demand is rising for effective and positive delivery and tracking systems. Consumers today expect more rapid fulfilment with their orders, and businesses of all types are realising the necessity of stepping up their logistics game. This comes on the back of the realisation that ecommerce giants like Amazon have been leading the charge in effective logistics for quite some time. The result is known as the “Amazon effect”. Businesses across varying industries are increasingly changing their business models and methods to mirror that of Amazon, because this is where consumer interest is most heavily felt.

Why Student Businesses Often Fail

Posted on March 24, 2019 by IUTech

Starting a business is hard—making it survive is even harder. This article will discuss a few things you might be doing wrong with your small business and how to improve your tactics for long-term success.

You’re Not Marketing Appropriately And Enough

Marketing is a vital factor when it comes to building a business, especially in its early stages. However, many new business owners overlook its importance and completely forgo investing any time or money into building a strong online presence that can be used to draw in new customers and grow a strong follower base. The key is to distinguish which method of marketing works the best for the product or service you are offering (some customers are more responsive to email marketing, others to social media) and find the right balance of how often you should be utilizing this to maintain interest in your brand.

Not posting or reaching out enough can be just as bad as doing it too often and becoming invasive. Make it a point to spread your brand out on various social platforms and efficiently market within all of them to get the best and most diverse results.

You’re Not Digitizing When Necessary

Digitization has made it that much easier for anyone to begin a small business and help it flourish with a small team in its infantile stage. Digital tools should be taken advantage of whenever possible to make collaboration and communication with employees from anywhere around the world seamless and more efficient. Rather than spending money on an office space, save the rent and opt to meet and discuss business processes via tools such as Skype, or store confidential company information within a secure virtual data room so it can’t be accessed by unwanted third parties.

Most companies work exclusively through mobile devices, making it that much easier to take the business on the road whenever necessary without having to worry about the security of documents or losing contact during large projects that require your utmost attention. Take advantage of the digital age and make your business grow that much faster.

You’re Not Cultivating The Right Team

When you are ready to begin hiring some help for your business rather than taking on every role and process on your own, finding the right team is as beneficial as having one to begin with. Without the right people by your side, whether it’s two or twenty, your business won’t run as smoothly as you want it to and will only have you moving backward in our progress when employee intentions don’t match the end goal. This goes for the accountants and brokers too who you work with during major deals and transactions. They should be working with you to find the best techniques and tools, such as a virtual data room for due diligence or for sharing your financial information securely.

It is also important to consider hiring contract workers for your team when you aren’t quite ready to bring others on full-time. By getting a bit of help whenever you need it rather than paying a salary you will be able to manage your company’s finances while also getting the extra help you need for positions such as marketing or virtual assisting during your busy schedule.

You Didn’t Start Off With A Plan

Not having a certain strategy in mind when beginning your small business will only lead to confusion and misdirection later on down the line. It could be a month or even a few years later that you realize you’ve lost the path you started out on because there wasn’t a rigid plan set in place to begin with that would help guide you as you grew your company.

This doesn’t mean that plans can’t change as a business develops and transforms, but not having an initial design to the way you plan on building your business will make it that much harder to find a tangible purpose to look to when you have lost sight of the overall trajectory of the product or service you are selling.

You’re Not Having Fun

Half of what makes a business worthwhile and successful is the level of enjoyment you get out of working at it, day in and day out. If you’re working too hard at it and not getting any enjoyment, then you are probably doing it wrong. Cut yourself some slack and remember why your started your business in the first place so that you can always foster the sense of satisfaction from it, whether you are working all day long or taking some time to recuperate. However, having fun does not mean a lack of discipline in the way your approach your processes—find the middle ground so that you don’t always have to choose between the two.

2019’s Travel Technology Trends

Posted on March 20, 2019 by IUTech

Though everyone loves to travel, the travel industry itself is often overlooked. But, behind the scenes, the travel industry is investing in technology, creating efficient and travel-friendly apps for those with the travel bug. As technology continues to push forward, the travel industry is becoming more cohesive. Whether it’s luggage, getting information on tours, or booking flights, getting on a plane and exploring new places is becoming easier and more accessible. Let’s take a look at some of the travel technology trends happening in 2019.

Self-service is being revamped

Self-service has been around for years. But as the number of travelers increases, companies are looking to take advantage of self-service technologies to reduce costs. Travelers can expect an increase of self-service systems to speed up most travel transactions such as flight check-in services. Even though customer interaction will be decreasing, an advancement in self-service technologies will offset these changes.

Big data collection

From what we learned in the past couple of years with data collection, it’s clear it’s not going anywhere. We may not like the idea of data collection, but in reality, data-collecting companies are siphoning information from people every single day. Now, of course, our information can be used against us, but big data is also allowing companies to improve personalization with the given information. As we continue to enhance user engagement, big data will become more of a necessity.

Companies become personal

When we think about companies, we don’t have a warm feeling towards them. Most of us don’t even bat an eye. However, companies are now working towards personalization through AI (augmented reality). For example, hotels can give a 360-degree view of their rooms rather than photos that don’t resemble the actual product being offered. Plus, companies such as Booking.com will be able to predict traveler’s behavior and provide them with more personalized travel information.

Say hello to Blockchain

Most of us never heard of Blockchain until the introduction of Bitcoin. However, Blockchain is more than just the foundation of the cryptocurrency giant. The blockchain is now appearing in the travel industry as companies such as LockChain are improving back-end functionality. This means bookings, flight planning, and payment options are more streamlined and reduce consumer costs of processing and booking fees.

Artificial Intelligence (AI)

Throughout 2019, you’ll continue to see a strong presence of artificial intelligence (AI) in the travel world. More companies are finding it cost effective to implement chatbots on their websites, allowing customers to receive service whenever needed. Also, AI is also being used to research and collect information on customer services satisfaction and business performance. As millennials account for almost 50% of travelers, companies are focusing on sharpening their tools to satisfy their market.

As you can see, there’s a strong need to increase customer satisfaction and overall speed in the travel industry. With more people traveling around the world, consumers are demanding not only seamless service but also an interactive experience. As we continue through 2019, travel technology will continue to advance.

Cloud computing – a rising trend in computing technology

Posted on March 15, 2019 by IUTech

Cloud computing is a result of computer virtualization technologies. They have allowed software and network engineers to create network models of virtualized computer infrastructures. This was the beginning of the Compute Clouds. Their introduction in the web hosting and data center industry started the shift of moving various workloads and data from personal computers and on premise physical servers to data centers. “The Cloud” means actually anything hosted into a data center, but how does one go about choosing the perfect provider for their needs?

Put the smaller and local Cloud providers first

Never consider the largest corporate Cloud services providers as your first option. AWS, Microsoft Azure, Google and other major providers of cloud services might have the infrastructure, but they don’t have the commitment to you as a customer. How bug your business should be, so you’d be an important customer for them? You should bring them millions on annual basis! If you can spend that much on Cloud services you will not be racing this article, won’t you?

Rather than going with any major Cloud, take 10 minutes of your time to find out is there are local Cloud service provider in your city, county, state or province. It always worth to support local companies.

Compare the cost of Cloud services

Try to calculate the cost of your cloud services. There are Cloud service comparison tables which compares various cloud services and can help in making a final decision. It is important to invest your time into researching before committing to any one service.

How much Cloud providers charge for Add-on services?

Be wary regarding charges for additional data transfer per GB or TB, for additional storage space, for IP addresses, monitoring and other services. These services are usually very expensive. There are many large corporate cloud service providers that charge exorbitant prices for additional data transfer, etc.

Review technical Support plans

Big cloud companies usually charge for technical support. This means that unless you pay them additional monthly fee on top of what you pay for the Cloud service itself, you don’t get technical support. On the AWS there is “Business Plan” for technical support, which costs $100/month. Microsoft Azure customers who want to have an access to technical support also need to pay $100/month to have access to “24×7 access to Support Engineers via email and phone”.

However, it is very likely that your local Cloud service provider will offer a technical support as a part of the service and will not charge additional fees. In fact 95% of the smaller clouds will not charge you for infrastructure support.

Avoid Vendor Lock-in Cloud Terms and Services

Before signing up, make sure that you read the fine print and make yourself familiar with their interfaces, service dashboards so you’d be able to manage the IT infrastructure yourself. Many people think that they can do that themselves, but eventually find that they don’t have the time, the nerve and the expertise to do it. As a result of that they end up paying both for technical support and for consultancy services, which triples their costs for Cloud infrastructure.

At the same time going with any smaller or middies size Cloud provider would usually help you save on technical support and use industry standard interfaces and IT management service software technologies and graphical interfaces.

The revolution of light and it’s evolution through the ages

Posted on March 11, 2019 by IUTech

Edison is credited with the invention of incandescent light bulb in 1870s and this humble bulb has single-handedly lit the world till the recent past. The days of the bulb, however, seem numbered. LEDs are revolutionizing lighting in the 21st century due to their durability, energy efficiency, environment-friendliness and faster lighting capacity. The 2015 UN Climate Change Conference launched the Global Lighting Challenge to deploy 10 billion high-quality and affordable lighting fixtures and bulbs such as LEDs at the earliest. The market research firm Million Insights suggests that the global LED lighting market will touch $108 billion by 2025.

LED is an acronym for light emitting diode. A light-emitting diode is a semiconductor that emits light on contact with an electrical current. LED lighting has become ubiquitous in daily life across the world; lighting houses, hallway signs, table lamps, computer screens and mobile phone flashlights. LEDs are also making inroads into the automobile sector, with new cars coming equipped with LED headlights for night use. The reach of LED lights goes beyond the developed countries as people who lack access to any form of electric lighting can combine a solar cell and LED with a rechargeable battery to enjoy lighting off the grid. The sunlight charges the solar cell during the day and this in turn powers the LED at night.

LED is making a tremendous impact in the electronics industry by driving the backlighting of liquid crystal displays (LCDs) in smart phones, laptops and televisions, as LEDs are energy-efficient and allow for thin displays. Blu-ray players are using blue LED lasers to read data off a digital optical disc and this shift from infrared lasers is boosting their data storage capacity by five to 10 times. LED technology is set to perform a stellar role in the smart homes of the future as they will incorporate sensors to control lighting and other smart gadgets. LED will also fuel the development of city-wide intelligent lighting networks.

LED lighting has multiple advantages. LED lights have a long life, typically lasting 50 to 100 times more hours than incandescent lamps. LED lighting products are durable and tough due to the replacement of glass with plastics. LED lights such as PAR lamps consume 50% less electricity in comparison to incandescent and fluorescent bulbs, resulting in substantial cost savings. LEDs also orient light in a specific direction unlike conventional bulbs, thus reducing wasted light and energy. LEDs have a long lifespan of 30,000–50,000 hours and merely dim over a period of time without burning out and failing. LED lights lead to a substantial savings in energy bills and maintenance expenses over the long term. LED lights are maintenance-free. They are not sensitive to humidity and temperature fluctuations, making them equally effective indoors and outdoors. LED lights are also safe as they do not carry mercury, unlike incandescent bulbs.

To conclude, LEDs will rule the world and drive an energy-efficient lighting revolution in the years to come.

A whole new world of retail

Posted on March 9, 2019 by IUTech

When it comes to consumerism and retail, there is only one constant: change. It is a consistent reality that the world of business changes to adapt to the expectations and needs of the consumers. If businesses do not adapt, they often (if not always) become irrelevant, losing their footing in changing times. At the end of the day, a business is only as good as its hold on the world it is trying to grasp. And we all know that the world is always changing and shifting. The reliability of business always changes, and so businesses must be willing to adapt with the times, or risk dissipating. And how do businesses make themselves known, heard, valued? The answer is simple: advertising and marketing.

The future of marketing is here, and it is centred case and point around the new reality of business and retail. That new reality is called ecommerce, and it has taken the world by storm. Through ecommerce, businesses can expand their reaches around the globe without having to move around the world physically, and consumers are literally given a world of solutions at their fingertips. All they must do is type in key words into search engines like Google, and ecommerce opens the floodgates, giving consumers a world of opportunities to choose from. But how has ecommerce become the backbone of retail and modern business?

The world has evolved

There is no escaping the fact that the world we live in today is vastly different to the one that existed ten, even twenty years ago. The exceedingly rapid evolution of technological advancement and digital progression has certainly had an active hand in the world’s evolution to where it currently stands. Thanks to technological advancements and digitalisation, consumers are experiencing more tech-savvy solutions than ever before, and they expect them to be present and active in every aspect of their lives – including retail.

The consumer is always right

When it comes to the success of any business, what it really comes down to is the consumers that business is trying to attract. You can have the strongest concept for a new business there is, but if you cannot attract the consumers, the business will fall flat. It is a certain inevitability. Consumers today are busier than ever, and so they demand solutions that they can easily access. Ecommerce is the unyielding solution to complete ease of access. Through ecommerce, consumers can browse and purchase at their will, through their smartphones or other devices. The consumer is always right, and the consumer demanded a digital solution for retail and business – ecommerce is the delivered solution.

Collaboration of the old with the new

The rise of ecommerce does not mean the demise of traditional physical stores and businesses, however. Merging physical retail with online stores creates a stronger foundation for businesses, and consumers are finding it both exciting and promising to be able to have access to the traditional stores they love in their spare time, and the ease of online shopping when they need readily available solutions on the go. Ecommerce has strengthened modern businesses tenfold. And this is only the beginning.

The rise of AI in the industry of logo-designing

Posted on March 7, 2019 by IUTech

When planning to design a branding campaign for their companies, investors first decide the method they will use according to their needs, timeline, and budget. Artificial intelligence has gained popularity in all sectors of the business market, and a new tendency has come to the forefront, AI is used to build branding elements. Why do investors prefer this solution? Because it is accessible, affordable and precise. Unlike humans, the tools based on AI can store vast amounts of data and process it in a meaningful and sophisticated way.

When creating branding elements, artificial intelligence is often preferred instead of human workers. A new trend has come across the market, the one of graphic design based on artificial intelligence. AI-generated branding elements look more professional and appealing to audiences, especially when we are talking about a logo. In fact, the logo is one of the most important branding elements of a company because it influences the perception of the public. Usually, a logo includes a symbol, and symbols are known for being an efficient and succinct way of sharing information with an audience. Investors worldwide know that the logo they create for their business will become the face of the firm and it will be the first thing their clients will notice about their brand. If the logo is well-designed, the business will find easier to build a marketing campaign and reach its audience.

Why do companies prefer to use AI to create logos?

AI gives them the opportunity to control the process

When starting a business, investors want to have control over all the processes that can influence the success of the brand they bring on the market. When it comes to creating their brand’s identity and image, they do not want to hand it over to a third party. AI offers them the possibility to be part of the entire process. If they are using an online logo maker, they will have control over every step of the way.

There is a great difference between the standard logo makers and the ones powered with the help of AI, the last ones generate only unique designs. They offer the entrepreneur peace of mind because they know for sure that no other company on the market has the same logo.

AI is affordable

Even if the term sounds fancy and it gives the impression that it comes at an expensive price the fact is that AI-powered branding tools are affordable. Instead of paying hundreds of dollars to a graphic designer who does not consult them at every step, businesspersons prefer to use an AI-powered logo maker to create branding elements at a fraction of the cost of a designer. An AI-powered logo designer offers them access to the tools they need to create a well-designed logo.

AI is smart

As its names suggests it is intelligent and it creates the branding elements according to the preferences of the user. The tool uses certain algorithms based on the knowledge accumulated from millions of users to create the best logo. The logo maker can create effective branding elements because it bases its design decisions on machine learning.

AI delivers logos fast

Entrepreneurs do not want to waste their time when creating their brand image. They do not have time to go back and forth to check the logo drafts the designer sketches. When starting a company or rebranding their business they are too busy to figure out what design is perfect for their company.

However, AI branding element makers are fast and easy to use. The user only has to register on the website and to select the characteristics they would want their logo to feature. The tool will generate multiple options from which they can choose.

Even if the logo is one of the vital factors that influence the success of the brand, people are often neglecting to design it until the last minute. However, when they understand that they cannot launch their company without a logo they are happy that they can use a tool that can create it for them in less than an hour.

AI offers the user an entertaining experience

AI has success in the market because it offers users an entertaining experience. The tools based on AI are user-friendly and intuitive. In addition, they deliver exactly the result the user expects, without having to negotiate with a third party and to explain to them why they want a certain feature.

The user can make as many revisions as they want and they can use the branding elements to create and personalise multiple promotional materials.