The world of fashion has been an exciting one, with many passing phases and trends pushing it through to the next era, time and again. Of course, fashion is one of those industries that is a pillar industry. Clothing is something that is paramount in modern society, and it will always continue to be, and so this is a sector that has – and will continue to do so going into the future – been overwhelmingly successful. Over the years, it has naturally experienced its fair share of innovations and tidal shifts. Today, with younger generations being the major market for fashion (and practically everything else) these days, the changes keep flowing. Sustainable fashion is the latest innovation in an ongoing series of bids by the younger generations to improve their actions and interactions with the planet.
Heightened awareness of impact on health of Earth
In recent years, there has been a growing emphasis on the health of planet Earth, and our role in its decimation. The heightened awareness of our role in exceedingly rapid climate change is deafening, and changes are finally being actioned fast and heavy. Sustainable fashion is one of the most currently-prominent of them all, and it is making the rounds and becoming more and more successful as time goes on. Currently, sustainable fashion is a niche, but it is growing exponentially with every passing day. People are more concerned than ever not only with their own health, but the health of Earth, and sustainable fashion is one of the best and most significant ways to improve the health of all.
Millennials are becoming parents
The rise in emphasis on the impact of our actions on the planet has resulted in a flurry of people activating for healthier approaches to multiple aspects of modern human life – including, now, the world of fashion. This is particularly true for kids’ fashion, as the generations whose influence is most heavy now happen to be millennials and onward. This is a generation of people who are now becoming parents, and they want not only themselves to be wearing clothes sourced and sold sustainably, but their children to be doing the same. There are some aspects of fashion that cannot get any more natural (think picking out and carrying out cool haircuts for boys, for example), but in the case of fashion choices, this is a component of modern life that can be improved exponentially.
The future of fashion is finally here
The jury is in. The facts are crystal clear. People no longer want to invest their hard-earned money or their support into fashion brands that are not doing their part for the health of the planet. Sustainable fashion for kids is on the rise because more and more parents are becoming aware of the significant impact that their own actions and choices have on their own health and the health of Earth. This is the beginning of a new era for the fashion industry, and it only going to get bigger and better from here on out.