For every great idea, there is a great app… At least, in this 21st century. While the same cannot be said for every consumer business such as restaurants or retail, it is useful when the idea improves or adds convenience to daily lives. One example of this are communications apps that allow users to send data, share documents and even location. It has helped build a closer world with instantaneous responses.
1) Develop the idea
The first thing to do should be to research on the feasibility of an idea. Consider your audiences and target demographic. Who will your idea help? Consider the end-game for the idea. What do you hope your app will achieve? There are many questions that need answering in the first quarter of your app development and when you are about to answer all questions satisfactorily, move on to the next step.
2) Outsource the project
While you might feel that nobody understands your product you do, it is not practical for one to develop their own apps from scratch. While the most determined might try, it is a better use to time to do something that is within your expertise and let the experts create your app for you. Furthermore, it might save you in the long run as app developers will have the foresight to include or raise issues that the app may face and also, you will not have invested months or years trying to create an app through one program only to have it shut down or become obsolete and restart the initiative from scratch.
3) Market your app
There are over 5 million apps on the Google Play Store and the App Store combined. The chances of any app getting noticed is rather low. That’s where marketing comes into play. Create a website to direct users to your app. Engage with relevant public figures or influencers to talk about your new app and how it has affected them. The best way to gain exposure is through collaborations so always be on the lookout for potential partners. Other than that, you can always purchase adspace through the net or even in real life, depending on what your app is about.
Now that everything is in place, you need to make sure that it is safe from thieves. This protects your business from underperforming due to a competitor who rose to prominence after you. Patents will give you the full rights “to stop others from making, using or selling the inventor’s product without the permission of the inventor”. This prevents knockoffs and counterfeits from having the chance to make it onto the market.
If you have more than one idea, all the better. Bear in mind success rarely presents itself in the first or second idea. If months have passed and they do not perform the way you had hoped or were expecting it to, it’s time to let it go, take a look in your idea vault and start developing on your next idea.