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The world we live in today is nothing like the one that existed fifty years ago. The introduction and continuous innovation of technology has meant that practically every industry has been disrupted and revolutionised by technology in some way. From healthcare and education embracing digitalisation, to retail brands investing in live chat software, and even the travel industry being modernised by automation and the like…every industry has felt the gravitational pull towards technologically-enhanced operation.
Take the world of business. Historically, businesses have thrived for generations using traditional advertising, marketing, and operational methods. This has never been an issue. Until now. The modern consumer lives in the same world that every business aims to operate and excel in. That world has been increasingly pivoting towards technological enhancement for a while now, and as such shifts have taken place. We are living in a world that is more reliance on technology than ever before, and that reliance will only deepen the more that technological advancement and digitalisation are implemented into the modern user experience.
The modern consumer expects that their interactions with businesses mirror their interactions with every other aspect in life. They want technology, because technology equates to efficiency. When it comes down to it, that is what all consumers want. Efficiency. It is not an unreasonable expectation. The thing is that, if it were not for technological advancement and digital innovation speeding every aspect of business and consumer experience so much, then traditional business methods would still be more than apt. But technological advancement has well and truly arrived, and consumers expect it to be used.
The business world is no stranger to change, but technological advancement and digitalisation are concepts that are still being slowly added into many business models. Unbelievably, there are even businesses that have yet to include a single technological innovation. This is a crucial error on their part – and one that could prove to be fatal to their business. It has been proven time and again that technologies and digital innovations make business easier, more convenient, more efficient, and even faster than ever before.
Take the modern consumer, for example. Consumers today are surrounded by technology, they used it in practically every aspect of their lives. There is no longer room for businesses to operate solely on traditional methods and models of practice. If a business refuses or does not take the active steps to understand why, and then actively utilise, modern technologies that are already being proven to work, then they will almost certainly fall apart.
Every business operates to serve a purpose, to cater to a demographic. Without the unyielding support of that demographic, that consumer base, the business fails. This is a well-known fact. Every business in the world needs to be making money to stay afloat, and solid consumer communication and relationships are the key. That key is now constructed of technology. Business has changed. The modern consumer has changed. The world has changed. Thanks to technological input, business is smoother than ever, and businesses that do not implement technological innovation will fall behind and, ultimately, fall away.
It seems that the entire western world is astounded and confounded by the legal case against Wisconsin man Steven Avery. Avery has been the victim of botched investigation before. Years prior to the conviction and became the story that shocked the world as Netflix’ original series, Making a Murderer, Avery was wrongfully convicted of the brutal assault of a young woman after she identified Avery in a line up. Years into the sentence, new DNA testing found definitively that Avery was innocent of the crime, and he was released.
Upon his release, Avery began the lengthy process of suing the local police department and the state for his wrongful conviction. Not long after Avery began this process, he was convicted of yet another violent time. This time, it was the physical attack and brutal murder of Teresa Halbach, a budding young photographer who had come to the Avery property to take footage of a vehicle. Also implicated in the murder theory was Avery’s young nephew, Brendan Dassey. The cases against Steven Avery and his nephew Brendan Dassey for the murder of Halbach continue to unfold even now, more than ten years after the crime was committed.
A legal case given to the world
Steven Avery is now fifty-six years old. His nephew (and supposed accomplice in the crime), Brendan Dassey, is now twenty-nine. Both men are serving life sentences in prison for the attack and murder of Halbach, but the increasingly complex evolutions in the case are resulting in more doubt being laid into the outcome of the accusations. The Netflix original series that centred around the unfolding law system proceedings of the case brought to life everything, from Avery’s past criminal records, to the obviously coerced confession from a young, alone, and vulnerable Dassey at the hands of detectives assigned to the case.
The change in legal representation
After the Netflix gained considerable traction and became nothing short of a global phenomenon, the whole world was screaming for both men to be pardoned as it appeared clear as crystal that both men were innocent of the charges laid against them. Then-President Barack Obama was even called to pardon the men, but the power could not be in his hands due to the court system the crimes were processed under. Behind the most recent developments in the case is lawyer Kathleen Zellner.
Zellner is considered one of the best – if not the best at getting innocent men out of prison, and she has released more innocent individuals from prison than any other lawyer in the US. Period. Her involvement in the case, and her involvement in the second instalment of the series, has led to various new findings. That have turned the case on its head – again.
The new suspect in the case
It seems perhaps a bizarre way to share new information about the ongoing case for Avery’s freedom, but Zellner has taken to Twitter of all places to share her latest findings and thoughts on the case as it continues to unfold. In the twenty-long stream of active Tweets, Zellner doggedly insists that new evidence she has procured not only ensures Avery and Dassey’s innocence of the crime, but directly implicates another member of the family – Dassey’s older brother, Bobby.
Bobby was present at the time of the crime, he knew Halbach, he had opportunity and motive. More than anything else, Zellner says that the tens of thousands of images of illicit images and sites on the family computer were accessed at times that only Bobby was home. The Dassey garage was never scoured for evidence or cleaned following the brutal crime, and is being done so now. It seems that the evidence is nowhere near complete – this is a story that is likely to continue unfolding for some time. If Zellner (and her history as a lawyer) has her way…until Avery and young Dassey are freed.
Unencrypted data is a big deal. There have been thousands of data breaches in the last two decades, some more significant than others. Data breaches affect large corporations, but most breaches affect small businesses. Thinking you’re immune because you don’t have a large company is a false sense of security; a mistake that costs the average business $38,000 to recover from.
Encryption has a fantastic reputation, as it should. It’s the best way to protect sensitive data from prying eyes and hackers that get a hold of it. However, encryption isn’t automatic, and encryption methods aren’t equally secure. Depending on your needs, what’s sold as “encryption” may be incomplete, even if it’s popular.
For example, Gmail, used by more than a billion people around the world, has a built-in feature to encrypt outgoing emails sometimes. Gmail admits encryption is not guaranteed, but plenty of people see the word “encryption” and assume it’s completely secure.
Multiple factors determine whether Gmail encrypts your emails. First, you must have S/MIME enabled on your Gmail account to encrypt emails in transit. Second, encryption must be supported by your message recipient(s). Gmail will only encrypt an outgoing message if it can access the recipient’s public key. The only way to guarantee all emails get encrypted is to use a third-party application.
Even the most sophisticated encryption software will fail where users fail to follow security policies. That’s one reason you can’t rely on out-of-the-box solutions for complete protection. Another reason is clever marketing.
Say you’re browsing the software section in a computer store looking for data security solutions. On the front of nearly every box, you see the word, “encrypted,” or “encryption.” As you read the description of each piece of software, it becomes clear that you have no idea how the software works. All you know is each product promises to encrypt your data. That’s what you want, so you’re tempted to buy something on the spot.
Marketers know exactly how to tell you their product does what you want, without revealing any details. When it comes to encryption, those details matter. What kind of encryption are you buying? How difficult will it be to implement and get others to adopt? Will data be encrypted as it travels across multiple servers? Will the data be encrypted at its destination? Getting this information from the product’s box is hard.
Data can be encrypted in various ways. For example full-disk encryption, but these solutions only work when the disk is spun down and the machine is turned off. Another option is Transparent Data Encryption to encrypt database files on a server. Unfortunately, TDE contains security flaws as well. Without application-level encryption, data is visible with a username and password.
In addition to the level of encryption available, there are two primary factors to consider when evaluating encryption software: seamless key management and ease of use.
Ease of use is especially important when you’re running a business because employees and contractors might not use the software if it’s a hassle. In this context, having complicated encryption software can be like having no data protection at all.
Encryption key management has been a challenge over the years. The more platforms used, the harder it is to manage. An effective encryption solution will be able to handle multiple platforms like removable USB media sticks, mobile devices, hybrid clouds, and any other type of data storage. An effective encryption solution will also ensure keys are secure and change regularly.
You’ll need to do some independent research to find out what each encryption solution offers, and where it falls short. If you’re bound by federal regulations, you can’t risk data being transmitted unencrypted at any point in the process. End-to-end encryption would be your only choice.
If you’re not bound by federal regulations, and the data you’re transmitting isn’t sensitive, you may not see a need to use end-to-end encryption. Although, it’s a wise move to use it anyway because some hackers aren’t interested in personal or financial data.
Sometimes hackers want money for themselves, or to steal identities, but not always. Often, their game is to cause problems for their target – financially or otherwise. For example, the 2011 Stratfor hack made hefty donations to charity with pilfered credit cards. Sony Pictures was hacked in 2014, but the hackers weren’t after money. The goal was to expose the inner workings of a secretive industry. Wikileaks published everything.
As data breaches continue to rise, your data could be next. However, even if you get hacked you can rest assured that your data is safe if it’s encrypted and only you control the keys.
Humans are social beings and the way they are influenced by others or influence those around them makes a huge difference. Associations, affiliations and images are all important issues for millions and on a physical level, they might be the raison d’etre for the global fashion industry. Whether it be supplying the market with new trends and standards or simply supplementing the charm of a supermodel with a brand new necklace made of South Sea pearls, the industry is all about adding to the value chain in human aesthetics and related fields of business. With the arrival of online industries and markets, opportunities for designers, producers, sellers and consumers increased rapidly, creating a world of daily novelties, bright ideas, ambitious projects and revolutionary products presented by both new and old trendsetters.
Quality and reliability have always been major concerns for shoppers while the age of Facebook and Instagram brought about advantages and issues alike, applicable to the fashion business also. Intermediaries in the game are intending to secure the relations between large retailers and customers, giving birth to the age of ‘drop-shipping’ that enables online networks to connect producers with consumers and creating efficiency as well as savings for both sides. E-commerce sites are flourishing consequently, utilizing high speed and accessibility of information to promote products and meet customer demand. Given the global nature of modern day fashion business, such services extend beyond physical boundaries to integrate markets from all around the world within a digital domain. The de-centralized system creates a flexible yet focused group of buyers who benefit from an extremely efficient global supply chain infrastructure as well. For the fashion business, the system is extremely utile as the newly emerging Asian giants of manufacture are desperately seeking to enter Western markets while customers in such markets are desperately looking for better deals and products, making communications and interactions between the two camps the most important aspects of modern day global fashion commerce.
Individual entrepreneurs have always played an integral role of developing ideas, projects and relations within markets and the fashion business is a vivid one with many such names popping up almost daily. Vanessa Youshaei is one of such individuals whose project ‘Petite Avenue’ targets American women under 5”5 to help them with their fashion needs. Youshaei realized that there existed no fashion brand, which designed products for such women and began to find customer data to create a business database. Being an ex-Google employee, the entrepreneur realized the power of data some time ago and sought to integrate her own unique system with big fashion brands such as Express, Bloomingdale’s and Anne Taylor. During the process of business development, she interviewed hundreds of petite women and picked up on their frustrations regarding finding the right products at the right price in an industry that ignores their customer type. Considering that 40% of all American women fall into the petite category, Youshaei simply reached out to the right type of customers and producers to promote industry products and attained a high level of success in a short period of time.
Prior to her father’s election as the 45th president of the United States, Ivanka Trump had already begun to rise up in the American fashion business with her own brand that was valued at an impressive $100 million market value. However, her introduction to American politics necessitated that she had to step down from the administration of ‘IT Collection LLC’ last January, with Abigail Klem taking over as the new president. The new president replaced Ivanka’s previous 18 employees with her own team, while thanking both Ivanka and her partners for creating an excellent business infrastructure. Ivanka herself also made a public announcement, stating that she was proud of her work with IT Collection but did not seek to jeopardize her position in the current administration or damage the company’s position in a market full of ethics watchdogs. Ivanka had also been criticized prior for selling products that were manufactured entirely overseas, given her father’s policies regarding the importance of domestic production for the US economy. Nordstrom, Neiman Marcus and Hudson’s Bay were some of the retailers that refused to sell IT Collection products as a reaction to such hypocrisy, which placed Ivanka in a hard position and persuaded her to focus more on her political career than her fashion business.
Travelling is one of those things that, like it or not, is never going to go away. Over the years, the travel industry has adapted to realign itself with the era and the audience of the given time. Before the rise of technological efficiency, travel agents were entrusted with the task of preparing travel arrangements. Eager travellers would walk into the office, pay the fee, and sit and discuss relevant locations and possible additional adventures along the way. These days, however, anyone can organise their trips through any number of travel websites, orchestrating their own trip without the help of a travel agent.
There is an incredible balance of resorts and experiences that offer the holistic, tranquil experiences that are so highly sought after in the tropical destination that is Bali. In the many Bali 6 star resorts the island has to offer, guests can literally have it all – luxury accommodation with private infinity pools overlooking the jungle, as well as access to authentic cultural experiences and adventures. For tourists that want to experience it all, there are even a few cheaper accommodation offers out there (though it pays to keep in mind that you get what you pay for, and so the high-scale luxury resorts always have a big bang for their buck that is hard – if not impossible – to find elsewhere).
The rise of the Internet has been met with a definitive shift in how people choose to vacation or otherwise spend their time overseas. As the popularity of the Internet continued to spread, people became more starkly aware of the great big world around them. Over the coming years, the travel industry quickly became even busier than before, having to find new ways to work with the internet to give their clients the best vacation possible. Each new destination introduces to us to a new sense of culture and intrigue, and as we cross more destinations off our respective bucket lists, we become more engrossed in the art of travelling the world.
From trekking through the jungle in Thailand to spend time with rescued elephants to taking a van along the winding Australian coast, the value in making memories is one that is considered important above all else. In a society where we are constantly wanting to speed things up, we are now entering an era where we are essentially slowing down. During travels, slowing down means taking the time to stop and communicate with the locals, to write down your own experiences, and to challenge the ideals of some of the things that you learn about or witness while overseas.
Each new travel destination is ripe with the excitement of adventures to be had, hidden gems to be discovered, and history to be learned. Travelling is all about spreading one’s wings out and taking flight to explore the world in all its glory. You would be hard pressed today to find a traveller who has come back resenting their decision to travel, and there is a few good reason for that: growth. As we travel and explore the deeper sections of the planet, we learn about ourselves as individuals, who we are as a collective, and what we can do to brighten Earth up.
Manufacturers are practically forced to upgrade their equipment and processes to a more modern level of technology, to keep up with the competition and continue to operate with a profit. But many manufacturing CEOs aren’t aware of the different types of digital upgrades that are available.
The ideal scenario is a digital transformation, but this vague term can be easily misinterpreted if you aren’t aware of its history or true meaning. Accordingly, many manufacturers commit to a digital migration, rather than a digital transformation—and underestimate the value of the latter.
So what’s the difference between these two notoriously similar terms, and why is digital transformation superior?
Let’s start by tackling the core differences between a digital migration and a digital transformation. The basic idea of a digital migration is taking your existing products and services and taking them to a digital space. Think of it as moving one or more key areas of your business from an analog environment to a digital one. A digital transformation, however, requires your business to undergo systemic evolution, changing how your business operates behind the scenes and changing what your business offers to create a more efficient, tech-optimized company.
For example, let’s consider a company that manufactures specialty parts for appliances. They may undertake a digital migration by utilizing 3D printing to produce those parts; the parts themselves haven’t changed, the business hasn’t changed, and it’s not using a new process to sell those parts.
Instead, one new technology takes the place of another. whereas, a digital transformation could involve the research necessary to produce those parts to be stronger, or produce them much more efficiently, or come up with a digital system that allows them to sell more contracts per quarter.
A digital migration is good; it usually comes with a boost to productivity, or a way to keep up with the competition. However, a digital transformation is almost always superior:
- Long-term optimization. Digital migrations typically arise when a manufacturer recognizes a problem and attempts to fix it; they may be responding to threats from external competition or acknowledging that a new technology could improve a single process. Instead, digital transformations prepare a company for a long-term future with integrated technology. Accordingly, it serves as a long-term optimization, rather than a short-term fix; it gives your business more resources and more flexibility that it will need in the years and decades to come.
- New opportunities. Making a digital migration doesn’t necessarily grant your business a new opportunity. It doesn’t give you a new product, a new customer, or a new way to sell; it simply optimizes one thing that already exists. A digital transformation, on the other hand, could give your business ample new opportunities, including new type of products to produce and new demographics to sell to.
- Increased profitability. A company is only as successful as its profitability allows, and a digital transformation has the power to increase that profitability in both efficiency and productivity. If implemented at every level of your business, and in every department, you could drastically improve your cost efficiency—and wind up with a much more profitable model.
That said, not every manufacturer can begin a digital transformation on a whim. For starters, a digital transformation does involve risk; you’ll be investing significant time and money into updating your policies, equipment, and procedures, and not all of those upgrades may pan out the first time you pursue them. Accordingly, you’ll need to make sure you have adequate risk tolerance before moving forward.
You’ll also need to consider the tech skills of your employees—especially in upper management. After all, your technology is only going to be as good as the people using it on a daily basis. For most manufacturers, that means investing in additional training and/or hiring new people to fill in the gaps.
Manufacturers also need to keep top quality, and at all levels of the business. During and after a digital transformation, it’s not enough to have your quality department simply policing the factory floor; quality-focused staff need to be present at every stage of the process, including design, research and development, testing, and follow up because without quality, even the best technology won’t allow you to keep your brand promise.
Manufacturing companies need to pursue a digital transformation if they’re going to survive in the modern era; a digital migration simply isn’t enough. With sufficient risk tolerance, a decent budget, a continuous focus on quality and enough talent among your staff to make use of your new adoptions, any company can find new opportunities and significantly improve their profitability at the same time.
Home development is one of the most time-consuming, exciting, challenging tasks that any given individual can undertake in their lifetime. Moving to a new house can be overwhelming enough, but moving into a property that does not yet have a house on it is another thing altogether. There are many aspects to consider when going through the property selection process. Buying a property only to willingly set into motion an ongoing process of home development is a big task.
There are various ways to make the home building process easier, faster, and more transparent. Home building companies often provide online home design tools that are designed to make the planning stages of the process as easy and fun as it can possibly be. Thanks to such tools, people can now design their dream home online and have a clearer idea of what they want before consulting with home building companies. Before the fun can begin, however, the property must be chosen, and there are three major contributing factors that you must take into consideration when picking out potential land to create a home from.
Consider the value in the future
This point does not necessarily correlate to financial value, though that is something to consider as well. Ordinarily, when moving into a property, the new owner has bought that property because they genuinely love it and see potential in it – nobody pays a significant amount of money on a property they do not even like.
Consider the value for you in the future. Is this a decision that is the first of many building and home development projects you hope to take on in the future? Or is it the place that you want to transform into the place your children will grow up in later in life? Knowing what you are looking for in a property for personal reasons makes it easier to know where to begin looking.
Think about the features you want
Thinking about the key features that you want the home to encompass is crucial to the decision-making process. A grand vision for home development is fantastic, but seeing it through is another thing altogether.
For example, if you want a pool in your new home eventually, you need to decide if properties that could come to encompass every feature except the room for a home development pool project, are worth erasing part of the initial vision.
If this is your dream property, then the dream needs to be complete – without the pool, the grand vision dissipates. When designing their ultimate home, there are not many people who are willing to compromise, erase, and restructure much (if anything) of their initial plans. It is the dream – why compromise? Build the grand vision.
Align the workload with your willingness
Consider the scale of the build before making a solidified decision. So often people get excited about the potential of a home development project, and then they find out not long after the project ensues that the building tasks are far more extensive than they initially realized.
Home development really is the best thing in the world, but you must be entirely aware of how much you are willing to do verses how much work the property needs (for example, does the property require that any house built on it be on stilts, due to significant sloping on the property?). An ordinary block of land can become the dream home – if you are willing and able to put the work into bringing it to life. Perseverance is key, willingness just opens the door.
Solar technology is one of the world’s most powerful renewable forces. In today’s world, where we are constantly coming to grips with the impact our species has had on Earth, positive forces working towards a stronger, healthier future should always be met with the utmost encouragement and excitement. More money was invested in solar power than in coal, gas, and nuclear power combined last year, with the global investment in solar rising a monumental 18% (reaching $160.8 billion).
The solar technology sector is one that has been a topic of mass discussion and debate since it began to make its way public, but the results of the technology in motion speak for themselves, and the more that people are made aware of the astonishing technology, the more people want to invest in it, to believe in it, to put their backing behind it. The fact is that it is extremely rare that a technology captures the world’s attention so fully, and garners such an overwhelmingly positive response, so early on in its inception. Solar technology has accomplished that very thing even against all odds. After all, we are only witnessing the humble beginnings of what is likely to be a very bright history.
With tools available on solar energy sites like the solar savings calculator, prospective customers can use their current energy consumption as a starting point to find out their energy bill savings in the event they installed solar panels in the home or office. This effectively allows them the opportunity to look at their current energy consumption and decide if switching over to solar is the best decision for their home and lifestyle. The history of solar technology so far is a bright one, and its vibrancy is only pulsating on an increasingly higher frequency, making it an ever-present reminder that positive energy sources are more and more likely the future of the planet’s energy sources.
Known as the sun rush, solar power’s grown has been exponential over the last twenty-five years. All those years ago, when it was first introduced to the world, solar technology was effectively transformed from an odd quirk to the world’s “fastest growing energy source”. To put the power of solar into perspective, more energy from the sun collides with Earth’s surface in a single hour, than humanity uses in an entire year globally.
The front runner in solar tech innovations
Perovskite, one of the world’s most commonly found minerals, is pioneering the movement towards higher solar technology, promising solar panels that are both lighter to carry and more efficient to use. In essence, perovskite is a third-generation solar cell. The investors of the solar industry are incredibly intrigued by perovskite and its potential, and there is still much to be learned about the third-generation sun cell.
Striving for global impact
Functioning at its strongest during the summer, solar technology generation speaks volumes of the exciting developments currently in play as well as the prospective future of the technology. Years ago, if this kind of technology had been developed around the same time that fossil fuels began to be integrated into mainstream, everyday life, then the world would operate almost entirely (if not wholly) on renewable energy.
With technology rapidly growing, we have access to channels and marketing capabilities we have never had before. This is opening up avenues for educational websites all over the world. If we are going to use technology for good, education is the first concept that we want to progress. One of the developments that has tremendous potential is omnichannel email marketing for educational websites.
Marketing used to rely on companies sending great messages to the masses, which was an entire audience. Technology has evolved in a way that allows marketers to target their audiences with different messages in a more selective style. This is where omnichannel marketing platform comes in—this strategy allows marketers to combine all possible marketing efforts in a seamless way. One of the most effective is the ability to market through email using omnichannel strategy. It has been said that it is impossible to have effective omnichannel strategy without email.
Email is one of the oldest and most important technological platforms. Email is a data goldmine. It helps marketers know patterns about target groups that they wouldn’t know otherwise.
Educational websites are important for students and individuals looking to further educate themselves. This means just about anyone is a good target for omnichannel email marketing when looking at educational websites. Educational websites could really hone in who wants to learn about what. This would allow them to target potential clients through email effectively.
Education is such a goldmine as well. Everyone wants to learn. Sometimes people need to be told what they want to learn! Educational sites about finance, for example, could be extremely important for such a wide variety of people. Through omnichannel marketing, these audiences could be targeted by email with the content they are interested in.
The bottom line is that there is no reason to not take advantage of this marketing strategy. There are agencies who will do all the heavy lifting for you. Some marketers struggle to bring together multiple channels into one—omnichannel marketing may seem daunting. The first step for educational websites to reach their audience is to put into motion a healthy email marketing target list with a reasonably sized contact list.
One step to starting out is to figure out where your customers spend their time. Do they buy school supplies from Staples or Wal-Mart? Do they subscribe to certain educational email lists? What do they read? Once you have navigated this part, then you must craft up emails that have the best marketing language to cater to the specific audience.
Omnichannel email marketing is one of the best ways to target if you own an educational website. Email is a place where people are likely to read your message and check out what your site has to offer. Take this into consideration next time you are looking for the next best marketing strategy.
The holidays can be a joyous but busy and overwhelming time when it comes to some businesses. Although Christmas and the New Years means a time to celebrate with holiday cheer, it is also a chance to express appreciation within your personal and professional network.
For some countries in Asia such as Japan, corporate gift giving is an important and deeply rooted custom, and ensures that the company appreciates the longevity of the business relationship. Practicing corporate gift giving is an meaningful way to let your associates and colleagues know that you value them, while also spreading the holiday spirit.
Here are five professional but thoughtful gift ideas to send to your business associates this holiday season.
Flowers are always a thoughtful sentiment and a way to thank your business associates for a great year. Many business owners and companies send flowers to their colleagues during the holidays as a professional gesture, and as a warm way of wishing them prosperity in the next year.
- Personalized gifts
If you are choosing a gift for a CEO or any business owner, there is one important factor to keep in mind. Always remember that the gesture it about the recipient, not your company. For huge corporations, there may be countless of gifts that come through from a variety of other competitors. Stand out from the crowd by adding a simple touch of personalizing their Christmas gift.
On average, most CEO’s read at least one book a week – on top of running their day-to-day operations and balancing their private life outside of work. Books are always a unique gift and one that lets the recipient know you were putting their interests first. If you are thinking of sending a bundle of books this Christmas, do your research first and look at what interests the recipient. Whether it’s travel, home decor, or cooking, there are an infinite amount of selections to wrap up and send off as a thoughtful present.
- Tickets to performances or events
Every CEO or business owner has interests outside of the office and could use some extra time with loved ones. Aside from gifting a personalized mug cup set for two, why not purchase tickets to a Broadway show in town or a sports event you know he or she is a fan of. It’s a great opportunity for them to spend with loved ones, especially during the holidays.
- Gift Baskets
Gift baskets are also great ideas to send to your colleagues. If you’re sending food items, be sure they are not perishable or you are able to send them within the expiration date. Non-perishable items are always great to add in the basket, so the recipient may enjoy them when they choose to.
Although many people only associate business gifting during the holidays, it’s important to show appreciate throughout the year. Always put the time and effort to think about the recipient who will be receiving the gift because acknowledgement and thoughtfulness can go a long way – especially in any business relationship.