All articles published in Indiana Tech are submitted by IU students and remain uncensored and unedited upon publication. This gives students a place to share their articles on business and technology, however some students have integrated spam or subtle advertising within their articles. Thankfully, those articles were promptly removed thanks to whistleblowing by the IU community. If you find any spam or advertising in any articles or comments, please report it to us so that we can delete those posts if needed. Thank you.
There is a growing interest in owning a business and being one’s own boss, and it is not at all difficult to understand why that is. This is especially true in younger individuals with interest in business management – so young, in fact, that many of them are students. There is a surging drive and excitement for students in the idea of being the master of their own creative idea, and turning that idea into a thriving business that they can bring to the world. Many students go through their academic careers making sure that they get through to the other side and onto the graduation stage on time, and this is of course the primary goal.
However, more and more often, students are becoming hungrier for more, always reaching to excel and flourish further. It might seem like starting your own business while still attending university is a crazy ideal – and it absolutely is – but more than that, it puts you ahead of the pack and teaches you life lessons ahead of your time, putting you in an extremely advantageous position before you have even officially entered the workforce. So, if you are on the fence about starting a business in college, here are the three biggest reasons why you should take the leap.
Your teachers and peers are your best resources
Make use of them. Getting funding for student startups is often easier than obtaining funding as an entrepreneur fresh in the workforce of their chosen field of study. That might sound strange at first, but here’s the thing. When you work hard in your classes, and you go out of your way to communicate and listen to others, then they see the type of person you are and they grow to know and understand that you do the work to back up the creative energy behind your ideas. These people – especially your educators – could well be your investors or future business partners if you do the work and you do it right.
Your position as a student is an opportunity to rise up
Take advantage of it. As a student, you have a truly unique chance to put yourself deliberately out of your comfort zone. Creating a startup is the surest – and potentially the most successful – way to dive out of your comfort zone and learn as you go. Learning as you go is a massive benefit to you, because you are learning about an industry that you are not technically a part of yet. In short, you are getting ahead. And that is always a positive thing. Creating, maintaining, and growing a startup is hard work, but you will never lose opportunities if you become an entrepreneur as a student – in fact, quite the opposite is true. When future employers see that you have traceable experience of you
You can attend all the university seminars and networking events you like
So, do exactly that. As a student, there are always events and seminars happening that you might not even ordinarily be aware of. You generally must do some research to find out more about the events on your own. This is where your networking skills begin to flourish. If you are going to initiate a startup business, then networking is your best friend. This is where you can learn about the industry in real-time. These events are where you can get advice, opinions, and even forge connections that will ultimately benefit you in the long run. Your business needs some backing, so network – this is where a lot of backing can come from.
When it comes to understanding the impact that digitalisation and technological advancement have had on varying industries, it goes without saying that each scope of impact is at once familiar and unique at this point. The packing and moving industry, for example, mirrors some of the other digitalisations and feats of technology that are being utilised to modernise and revolutionise other industries. However, these revitalisations are being applied to the industry in such a way that they are unique in and of themselves in their conception and further application.
Moving is often considered to be expensive and time-consuming, because historically this is exactly what it has been like. Until now. Moving technology is amping up on a global scale, and today people can move much easier, cheaper, and smarter thanks to the many technological innovations in their corner. To have an industry that has been renowned for being frustrating, time consuming, and somewhat inefficient completely turn the tables by introducing all-new feats of tech to help streamline it into a more wholly efficient practice is amazing, in every sense of the word.
Ordering packing and moving companies online
Getting help from movers used to be a frustrating experience. Doing the research to find a reputable company with the best deal could take hours, days, or even weeks. Expensive to boot, nobody wanted to pay more money than necessary to adequately and safely get from point A to point B. Now, the introduction of ecommerce has introduced a brand-new way of tracing, reviewing, and finding moving companies, and it all happens online.
There is something exciting about jumping online and only having to type in a keyword, location, and getting a full comprehensive list of all the available moving companies near you, within a split second. Further, companies today do everything from packing to unpacking for you, meaning that technology has literally gifted moving parties the gift of not having to lift a finger if they do not want to, or do not have the time to.
Selling items no longer needed online via designated apps and spaces
Technology has been innovative for the packing and moving industry in more ways than one. Thanks to the introduction and expansion of the online landscape, people can now sell their belongings easily online, making the move lighter and smoother. Websites like Gumtree and Facebook Marketplace are designed to make selling and purchasing easier than ever. Effectively removing the middleman, these apps and spaces give moving parties the chance to lighten the load, easier than ever, before the big move.
Setting reminders for to do lists, moving company times, etc via Google Home
Virtual home assistants are becoming more and more popular, and they can be incredibly useful when one is packing up and moving homes. It goes without saying that moving to a new house puts into motion a lot of varying to do lists and reminders. It can be hard to remember it all. And while people can write out to do lists, it is easier and even more efficient to be able to have someone recite your to do lists to you as you move around. Packing and moving is hard work. You are always on the move. Having the tech of a virtual home assistant to help you navigate the (somewhat) organised chaos can (and often does) make the world of difference.
When it comes to home design, there is something to be said about keeping things elegant and minimalistic. However, a house is just a house until you make it a home, and bringing in fresh designs is the best way to make your home truly yours. In the modern world, home design is all about being flowing, organic, natural. The most beautiful, sweeping, and coveted homes are the ones that are designed to mimic the elements, to bring nature inside, and to make the living spaces feel as calm and organic as possible (sometimes with a fresh twist to add a pop of personalisation, even drama). There are many ways to incorporate this approach to home design into your own home, but they all pretty much fall into three mainstream design strategies.
Creating a natural flow throughout the home
Ideal home design in this digital age is all about creating a natural flow throughout the property. Boxy home designs are out, and open plan, sweeping scapes are in. There is something welcoming, inclusive about a home that is open plan in design, and that is that the open spaces create a sense of collective inclusion, rather than the exclusivity between rooms that comes with boxed-in home designs. Additionally, Bigger windows bring in more natural light, and can open a space tenfold. This effect is made even more impressive if the backdrop surrounding the other side of the windows is a view that draws attention and leaves people feeling inspired and impressed.
Bringing in pops of colour in statement pieces and features
Sometimes, bringing in a vibrant pop of colour (think this year’s favourite tone, living coral, or sky blue, to name a few examples) can elevate a room and give it that extra ‘Wow’ factor. It does not need to be bold or dramatic, either (in fact, less is more, in most cases). Having a bright collection of vases on an end table filled with native flowers, or an awe-inspiring painting or sculpture, for example, creates a talking point in the room and gives it a sense of personalisation that makes it feel exciting and unique. To give another example, plants and their respective pots add a pop of texture and vibrant colour that can truly bring a room together and make it both welcoming and unique.
Incorporating natural tones to bring the feel of nature inside
Whether it is having copper or gold tones as bathroom and kitchen fixtures, or having a driftwood and glass coffee table (or any other manner of home design queues in between), bringing natural tones and textures into the home is a design trick that delights and impresses. Stone grey couches and marble countertops, and even splashback-style kitchen windows, create a natural atmosphere in the home, as well as making it feel more calm and pleasant to be in. These days, home design is all about bringing nature into the living spaces, and letting the organic beauty do its thing to take the home’s overall atmosphere design to another level.
The world of fashion has been an exciting one, with many passing phases and trends pushing it through to the next era, time and again. Of course, fashion is one of those industries that is a pillar industry. Clothing is something that is paramount in modern society, and it will always continue to be, and so this is a sector that has – and will continue to do so going into the future – been overwhelmingly successful. Over the years, it has naturally experienced its fair share of innovations and tidal shifts. Today, with younger generations being the major market for fashion (and practically everything else) these days, the changes keep flowing. Sustainable fashion is the latest innovation in an ongoing series of bids by the younger generations to improve their actions and interactions with the planet.
Heightened awareness of impact on health of Earth
In recent years, there has been a growing emphasis on the health of planet Earth, and our role in its decimation. The heightened awareness of our role in exceedingly rapid climate change is deafening, and changes are finally being actioned fast and heavy. Sustainable fashion is one of the most currently-prominent of them all, and it is making the rounds and becoming more and more successful as time goes on. Currently, sustainable fashion is a niche, but it is growing exponentially with every passing day. People are more concerned than ever not only with their own health, but the health of Earth, and sustainable fashion is one of the best and most significant ways to improve the health of all.
Millennials are becoming parents
The rise in emphasis on the impact of our actions on the planet has resulted in a flurry of people activating for healthier approaches to multiple aspects of modern human life – including, now, the world of fashion. This is particularly true for kids’ fashion, as the generations whose influence is most heavy now happen to be millennials and onward. This is a generation of people who are now becoming parents, and they want not only themselves to be wearing clothes sourced and sold sustainably, but their children to be doing the same. There are some aspects of fashion that cannot get any more natural (think picking out and carrying out cool haircuts for boys, for example), but in the case of fashion choices, this is a component of modern life that can be improved exponentially.
The future of fashion is finally here
The jury is in. The facts are crystal clear. People no longer want to invest their hard-earned money or their support into fashion brands that are not doing their part for the health of the planet. Sustainable fashion for kids is on the rise because more and more parents are becoming aware of the significant impact that their own actions and choices have on their own health and the health of Earth. This is the beginning of a new era for the fashion industry, and it only going to get bigger and better from here on out.
There are no two ways about it. Running, owning, and operating a business is hard work. This is especially true if you want the business to be successful (and who in their right mind doesn’t want their professional endeavours to be successful?). There are, of course, many moving pieces to keeping a business thriving, but one of the most important – and yet also one of the most commonly overlooked – of them all is the financial standing of that company. Obviously, the finances are one of the most crucial moving parts in any business, and no company – no matter how brilliant an idea – can hope to succeed in the long run if it does not have active and conscious control of its financial holdings. The world runs on money, and so no one can afford not to pay attention. So, what are the key strategies to adequately and acutely managing the financial aspect of a business?
Take the time for the mundane musts
There are some aspects of running a business that are just bland. Checking the influx at the end of every business day is one of them. Uninspiring as it is, this is one of the central components to long-lived success in business. All the greatest companies in their respective industries got to where they are at least partially because of their commitment to keeping a watchful eye on their financial position. Often, the most seemingly mundane tasks end up holding the most value for a company, and so it is crucial that all business owners take the time out of their day to sit down and give attention to the less inspiring (i.e. the finances) components of the business.
Keep records of business funds
And back up all records. There is nothing more frustrating than going back to find a key date or piece of data, only to be met with an error code that does not let you access anything. Go digital – but go smart, too. Keep track of every financial movement in the business. Whether that is the moving of funds on a designated business rewards credit card, or the invoices that show the influx of payments coming into the business, the primary goal is always the same: have records of everything you possibly can. This not only makes your financial records nice and tidy, but it provides a cohesive, easy-to-navigate
Outsource if possible to save time
Sometimes, some components of the business are too time-consuming to wrap your head around. This is okay, even expected. In cases where certain components of the finances are more time-consuming than they feel worth, outsource when possible. Outsourcing the financial components of the business often opens way more opportunity for business owners to spend more time on the other, more demanding aspects of running their business. Not all financial aspects can be outsourced, but some of them can be, and you should be making use of outsourcing when possible to increase productivity and maximise on current circumstances and installations.
When it comes to actively taking control of one’s finances, to say that it can be difficult to get to a place of routine and stability, would be a serious underestimation. In fact, our financial position is something that people struggle with more and more, as everyday life becomes more expensive and it feels like the costs continue to pile on top of one another. A person’s finances are one of the most important attributes they possess, and so we should be taking more consistently active care to ensure that we are dedicating enough effort and time to improving and maintaining our financial positions.
While of course we all want to get there, there is something to be said about the difference between wanting something and working to make it possible. There are many reasons – countless reasons, even – to take active and constant control of one’s personal finances, but there are three that ultimately create the trifecta that gets people from point A to point B. But how do you make it happen?
The top tips to achieving financial stability
We have all heard before that budgeting is the only sure-fire way to achieve financial stability. But more than that, how can we stick to the self-imposed budgets we enforce on ourselves? For many of us, it is so easy to say, “I have my next paycheck coming in next week, I can spend a little now and save more of that paycheck”. This is where the problem starts. The three best ways to enforce financial stability are simple.
First, have two separate bank accounts – have your income go into one, and then actively transfer a set amount into the other (your allocated savings bank account). This establishes the mindset of not having access to it – keep the bank card in a secure place at home, so you do not have it on you all the time. Second, map out your monthly income, then segment it into sections (bills, groceries, fuel, social, etc). This makes it easier to stick to the budget, and creates a log of where all your money is going so you can easily trace it. And third, have a savings jar for loose change – it sounds silly, but after a year (or even six months) you could have an extra few hundred dollars.
Being comfortable, while also being prepared for the unexpected
It goes without saying that sometimes we are all in a position of having to sacrifice something we love because we do not have the means available to obtain it, or maintain it. Taking control of your finances allows you to budget and dedicate money to every facet of your life. Being financially stable means that you are more easily able to commit (without guilt) to unexpected costs like home or vehicle repairs, as well as being able to commit to drawn-out costs like lawsuit loans repayments if you require legal representation but cannot comfortably pay for it upfront.
Why forging financial stability is so important
When you are financially stable, you can take on new hobbies or engage in new activities, even purchase new small and big ticket items, that ultimately make your life more comfortable. While money cannot buy happiness, it does indeed buy comfort, and that is something that we all crave. Rather than having to cut back on the things that are not deemed immediate necessities, one can enjoy them plus all their creature comforts. Is this not a good enough reason to take control now?
There is no escaping that technology rules the universe – especially these days. And the entertainment industry is not immune. In fact, there is perhaps no other industry where the effects of technology are so visually obvious, so acutely notable or in our faces. When it comes to entertainment technology, there is something intriguing about just how it all impacts the final experience for viewers or listeners. It does not necessarily matter if the entertainment content in question is the new TV shows lighting up our living rooms, or films on the silver screen. At the end of the day, entertainment technology is the driving force that makes a film or a television series a raging success, or a flailing failure. Technologies are the driving force behind any industry’s success or decline, and this is a trend that is proving to be the new expectation across the board.
Visual entertainment coming to vivid life
Since the dawn of its inception, visual entertainment has been serving up era after era in enlightening and exhilarating entertainment for audiences around the world. The world that we live in is all about bringing every facet of life to the next level, forging the pathway for the next iteration to fall into place. In the case of the entertainment industry, technologies have been at the forefront of entertainment’s success in recent years. Further, this is proving to be not a passing phase, but the new norm, the newfound expectation in entertainment longevity and success. Over the years, there have been many exciting technologies in entertainment. The latest and greatest of them all is also the one that is set to kick-start an entirely new evolution.
The entertainment tech powering it forward
More and more, the pioneering entertainment technology that is gaining traction is the introduction and further advancement of technologies like VR (virtual reality) and AI (artificial intelligence). Virtual reality technology is being brought to the entertainment industry in an exceedingly powerful way over the last few years. Take video games, for example. The introduction of VR headsets has revolutionised gaming for the better, with gamers around the globe scrambling to be a part of the new age of gaming. The power in VR tech in entertainment lies in allowing the player, viewer, or listener to essentially become part of their chosen form of visual entertainment in “real-time”, navigating the created world through the immersive lense that is virtual reality tech programming.
So, what is next for visual entertainment and tech?
VR is beginning to become so mature in the world of gaming that is bordering on old news (until the next iteration, of course). And now, the buzz surrounding the possibility of introducing VR into film and television experiences is gaining traction. The future of visual entertainment and VR tech lies in bringing viewers into the worlds they so eagerly tune into, in “real-time”. VR in gaming is increasingly becoming quite a common practice, but bringing it to the next level through visual entertainment such as film and television is something else entirely. This is only the beginning for VR in visual entertainment, and it is definitely going to be one incredibly wild wide from here on out into the future.
Business Intelligence is known as a branch of technology that allowed the organization to collect all the chronological enterprise data that is accessible to them and initiate utilizing them to make business choices both calculated as well as planned. As the area of data science and machine learning was just opening to take off in the initial part of the decade.
But later felt that this is an evolution that we had to make sooner or later because it was, in experts opinion, a rational delay to the field of BI. While the area of Data Science & Machine Learning was about giving the business the advantage by offering actionable insights and intellect about the future, the area of BI did the same but utilizing data from the past by means of lesser sophisticated practices via dash boarding and visualization procedures.
The Approach and Ambition of Business Intelligence versus Data Science
It has been observed that business intelligence and data science have one shared thing: they both take data and convert it into visions. Business intelligence, though, is usually fixated on making management info. It is mostly implanted in development and control cycles, making one version of the fact as a source for examining business performance.
Many of the use cases around business intelligence depend on producing periodic, consistent reports with consistent, quality controlled numbers based on planned, internal data. Most of the time, it proposes some self-service investigation and visualization competences, by giving data in multi-dimensional cubes and revealing the trusted data through various data discovery tools.
This all infers that there is a course that frequently excerpts data from operational systems and converts it into a dataset with synchronized definitions, and someone looks after the excellence and trustworthiness of it all. Business intelligence is giving evocative insights; humans are construing, drawing assumptions and taking actions depends on it.
Data Science inclines to have a diverse focus. It is pointing at making visions out of data that the human most of the time cannot direct. This could be multifaceted descriptive analytics, finding relations among manifold variables and actions, or the result could be an extrapolative model. The foundation is data, but it can be a mixture of internal and external data, and it may very well contain unstructured data sources such as documents, pictures or videos.
By attaining online data science masters degree one can have this possibility to learn about various approaches, methods, and tactics that are being learned and implemented at the time of practical life, as in marketing as well as in the field of data science.
The productivity is often not a report, but somewhat a Machine Learning model, you can say that a piece of an algorithm that has erudite to identify fraud, predict consumer effectiveness or control the next finest offer to present to consumers. In dissimilarity to business intelligence, Data Science may not be grounded on foreseeable necessities, but rather on groundbreaking, investigational thoughts of which the viability is not totally recognized upfront.
Data Science is BI with a Higher Vision
Business Intelligence experts develop programming expertise and the proper business outlook after a few years on the job. There are definite qualities separate to Data Science that set it separate from Business Intelligence, though. Data Science regularly works at a bigger scale, examining manifold data sets placed on diverse networks, and therefore demanding knowledge of dissimilar tools and encoding. The real streak of a Data Scientist, however, is an imaginative comprehension of how data visions drive ROI for a business, and the aptitude to turn those visions into action.
Business Intelligence Fundamentals Provide Groundwork
People who are entering into Business Intelligence typically start with either a functional comprehension of data, or technical expertise with the programming tools utilized to gather, examine, and store the data. Conferring to CyberCoders data, the technical abilities are in higher demand.
There is no doubt about it that Structured Query Language, the coding standard for interpersonal database systems. Microsoft-specific software SQL Server Reporting Services and SQL Server Integration Services are the main and foremost skills that corporations want for Business Intelligence positions. Apart from that data warehousing, precisely Exact, Transform, and Load management and obvious involvement with Tableau desktop analytics apps are also essential necessities for the job.
Learn Programming to Transition into Data Science
It has been noticed that Hadoop-related programming is significant to breaking into Data Science. This open foundation Apache software framework is the leading tool for evolving programs that are made to develop data sets from manifold database servers, which, more than anything else, is the core of how Big Data is, comprehend.
Hadoop is recognized as a Java-based program, Java is second to Hadoop in companies’ most wanted expertise; knowing MapReduce, which is the programming paradigm for Hadoop’s main function, is grave for crossing into the Data Science kingdom as well. Someone who has a BI experience might know data warehousing, but should perhaps know Apache Hive for doing it with Hadoop.
As an alternative of SQL, NoSQL is utilized for examining numerous horizontally-connected databases, so Business Intelligence specialists will require adding that to their resource. Apart from that data analysis tools use general-purpose programming languages such as Python or R, and for the most part, engineers in dissimilar verticals utilize one or the other.
By gaining the accurate programming experience will open the door to occupation in Data Science. Progression in the occupation will need adding originality to the mix in how data drives business development. In case you have the right kind of mind, then you can do more than you could think of and continually develop the industry.
There is no doubt about the fact that marketing communication has a long term effect on brand service. It all depends on the way of communication of the corporation’s that impacts the performance of the brand and services.
Marketing communication is known as an essential and multifaceted part of a firm’s marketing efforts. It can be defined as all the messages and media you organize to connect with the market. Marketing communication comprises your online presence, publicity, direct marketing, PR activities, and labeling, packing, published materials, sales productions, sponsorships, trade show appearances and a lot more. Apart from that it also plans the marketing communication ideas and provides the basis for the other strategies.
Marketing Communication Strategy
When we talk about marketing communications strategy then it is defined as the policy that is utilized by a corporation or individual to reach their target market through numerous types of communication. It contains your message, what exactly it is to be said, the medium, where it is to be said, and the target means to whom your message is reaching. As we all know that marketing communications strategy is a broader concept that’s why most people just abbreviate it to Public Relations which basically utilize online networks and software to recognize applicable journalists and get free media reporting.
Objectives of Marketing Communication
Following are some of two main and foremost objectives of marketing communication that are vital for service brand evaluation:
When it comes to creating preference then it is often a longer-term struggle that purposes at utilizing communication tools to aid position your product or corporation in the minds of the target consumer. Positioning and building a brand needs a lot of time and wants a firm constancy not just when we talk about the communication efforts themselves, but also in the context of the basic elements of merchandise, rating, and distribution, and that’s the reason it shows a noteworthy pledge for the corporation.
Keep in mind that founding preference by structuring a brand will influence market share, effectiveness and even your contact to talent and therefore offers long-term worth for the business.
Shortening the Sales Cycle
The second objective of marketing communication is shortening the sales cycle. It means to say that supporting your sales and network partners in their struggles to classify, involve and deliver a consumer. Comprehending the customer’s purchasing procedure brings perilous understanding into how one can abridge the sales cycle. Via market research and discussions with sellers, there is the higher possibility that your staff must recognize how they can support in enhancing the course.
After applying for an on MBA degree one can learn more about the ways that are implemented in the marketing industry for the sake of individual as well as collective benefit.
If of high-tech merchandises, the sales cycle includes significant amounts of consumer education in the early stages of the procedure. Marketing communication must emphasis on making, packing and transporting applicable info to the purchaser through the ordering process for the sake of sales this education requires.
Why Brand Evaluation?
As we all know that with the passage of time new and better-modified plans and designs are coming into the surface in the context of the brand, there are no second thoughts that this whole process of assessing the quality of a brand is deeply connected with the ways of marketing communication. With the right strategy, plan, and tactics one can enhance the quality of their brand.
It has been noticed that a brand is not inert; it changes and grows and based on the maturity of a corporate, merchandises, services and target markets.
We mostly see the potential of a brand and cannot help but need to be involved in developing the brand to further harden what it stands for depends on how the business is growing and where the business is appealing. So what exactly is this ground-breaking course that we speak of that aid in safeguarding that will change your brand to be remarkable and applicable? Obviously, it is the enhanced strategic plan of making your brand stand on its own.
The Process of Developing and Evolving Amazing Brands
Understand your setting, the radical landscape, business vision, shareholder, describe your merchandises and services, your opponents is very important. Look at your corporation’s history across all areas of the corporate, look at your setting. Try to understand it as profoundly as possible.
it’s time to describe, who is your corporation, merchandise, service and what do you want to be. This is where you look at things like your vision and product policy.
How exactly what you are contributing is different from others, the rest of the marketplace and what is your stance as a brand are the main questions to keep in mind.
This one is the essential idea of your product, the uniting concept that will be connected to everyone and all of this will come back to you.
In broad-spectrum, the communication practices engaged to abridge the sales cycle are by nature more strategic than those that are utilized in constructing a brand. However, your plan to attain the two Marketing Communication objectives must be composed, or the legality of your policy will be interrogated in case one objective takes urgency over the other. One should have a close association with sales and customer-facing network associates for the sake of managing the balance.
The world of social media has created endless opportunities for businesses and people to market and brand themselves. Through hashtags and engaging visual images, brands can reach potentials followers from all over the world. Today, there are over 800 million monthly users on Instagram. That being said, brands from around the world are running to social media to get brand recognition. Though gaining followers isn’t as easy as it looks, it doesn’t mean you need to buy established Instagram accounts to be seen. Starting from scratch is possible. But, you’re going to need to do more than just posting a photo.
Many people underestimate targeting a niche audience. However, it’s the best way to gain followers. Of course, you want to reach out to as many people as possible, but that never works. Instead, target a niche audience. Everyone likes different things, but if you focus on a niche audience, you’ll receive a higher response. Why? Because it feels more personal for them.
If you really are focusing on gaining followers than you’re going to need to monitor your profile’s analytics. An analytic platform will allow you to watch post-performance, follower demographics, and hashtag efficiency. By doing so, you’ll be able to understand what your followers are interested in and provide them with more meaningful content and interactions.
Timing is everything
If you want your Instagram photos to be seen, you’re going to need to post them at the right time. Naturally, you’ll need to find what times work best for you – this is where analytics play a crucial part. However, there is a general belief that between the hours of 2 a.m. and 5 p.m. EST are ideal for people to see your posts. Now, you need to remember that gaining “likes” doesn’t mean you’ll gain followers. To get them to click the “follow” button, you’ll need to make the content on your profile worthwhile for them.
This is hard. When you do not see progress, it’s easy to stop everything. However, this is also the moment where you need to push yourself forward. Create a weekly schedule for when and what you’re going to post. Your followers need to know they’re going to receive a new post from you. So, if you decide to post daily, then you’ll need to keep it going. Consistency will create a loyal following.
Content will always be king. At the end of the day, you’ll gain followers based on your posts. Instagram is purely based on visual content. You don’t need to be a professional photographer, but you do need to take photos which are captivating and engaging. Download a photo editor onto your phone to fine-tune your images.
Though we think social media is an easy way to gain followers, it can actually be quite a challenge. However, if you stick to these tips, with time, you’ll be able to create a loyal following who enjoy engaging with your brand. And that is something money can’t buy.