As I’ve written about previously, we established a Marketers’ Book Club in 2016, where each semester interested staff read a non-marketing book that has marketing implications and then gather at the end of the semester for a discussion over lunch. The purpose is to provide a learning opportunity and an additional way to informally connect with marketing and communications colleagues on campus.
This past fall we read Shoe Dog: A Memoir by the Creator of Nike. As we approach the university’s Bicentennial in 2020, it seems fitting to explore the origin story of another organization – in this case one that has become an iconic global brand.
Far from a traditional business book or a how-to guide, Phil Knight’s story of Nike’s early years is a wild ride and provokes plenty of thinking. Here are my takeaways.