Co-written by Kate Wehner It’s spring in Indiana, which means we’re all stuck inside waiting for the sun to come out. While you’re here, consider cleaning up your website. Like most spring cleaning, you can do it in 20 minutes or two days. You can scrub the crevices and baseboards of your site, or just… Read more »
Best Practices
Design sprints part three: Sketch and decide
This is part three of a series on design sprints. This post will cover the second and third stages in the design sprint framework: Sketch and Decide. It’s an overview, not an exhaustive explanation. I’d recommend reading parts one and two before reading this post. The design sprint framework has five main stages: Understand, Sketch,… Read more »
Design sprints part two: Understanding
This is part two of a series on design sprints. This post will cover the first stage in the design sprint framework: Understand. It’s an overview, not an exhaustive description. I’d recommend reading my first post about design sprint planning and prep before reading this post. To recap, the design sprint framework has five main… Read more »
When to Fight Back on Social Media
Increasingly, followers are voicing their concerns, issues and dismay on social media. But what do you do when these negative comments are directed at your account? Back when social media was still in its infancy, “Team Social” often responded to as many comments directed at or including our name as possible. The idea was if… Read more »
Design sprints part one: First, you research
This is part one of a series on design sprints. This post will cover planning and prep—the key to making a sprint successful. So what is a design sprint anyway? It is a framework that helps answer questions, inspire innovation, produce solutions, and align your team—quickly and efficiently. The framework consists of five main stages:… Read more »
The Truth of Data Denial
Pop quiz, hotshot. You weigh yourself at home, at the same time you do every morning, and the result you get is ‘less than stellar’ (I will let you decide on what ‘less than stellar’ means to you). What do you do? Now, you get on the scale and the result is actually better than… Read more »
Are Your Social Media Profile Photos Up to Code?
Have you or someone you know ever had an issue with the quality of social media profile photos, or “avatars?” You know what I’m talking about. Maybe they’re a little grainy looking, or the name is running off the display window, or, perhaps, someone has manipulated the IU trident to look like a Christmas tree… Read more »
Using the brand to enhance your creativity: the designer version
Editor’s Note: This is the second in a two-part series discussing creativity and the IU Brand. Today, we’re talking about design. You can also check out last week’s post discussing the brand as it relates to content. Take it away, Heather. There you sit, Indiana University Brand Guidelines book in hand, feeling restricted as… Read more »
Using the brand to enhance your creativity: the wordsmith version
It’s been a year since the IU brand officially launched with the publication of the gorgeous (and lengthy) IU Brand Guidelines book, launch of the brand website, and completion of three daylong workshops for IU marketers. It was a lot of information to throw at our marketing community—and there have understandably been a lot of… Read more »
Logo guidelines for centers and institutes
The IU system is home to hundreds of centers and institutes. As of right now, many are using their own logos—logos that don’t clearly identify them as part of Indiana University. That might not seem to be a big deal—after all, centers aren’t generally trying to recruit students—but it is. If your center uses a… Read more »