Autumn is not all “mists and mellow fruitfulness.” (Apologies to John Keats.) There is rot alongside the abundance. How best to manage your bounty so it—and you—survive the harsh winter to come? You need to take stock of what you have. As in the garden-croft, so with your website. There are many processes out… Read more »
This is the fourth and final part of a series on design sprints. This post will cover the last two stages in the design sprint framework: Prototype and Test. It’s an overview, not an exhaustive description. I’d recommend reading parts one, two, and three before reading this post. The design sprint framework has five… Read more »
Cowritten by Molly Brush, Content Specialist Links make the Internet a network of connected pages instead of isolated islands of information—so it’s essential that they are accessible to all users. A few simple rules ensure that those who consume your content with a screen reader or other assistive technology can get where they need to go…. Read more »
Have you ever tried to cut your own hair? Fix your own plumbing? Cater your own wedding? Like all DIY projects, you can save a lot of money by writing website content yourself. You already know what you want to say and how you want to say it. How hard could it be? Five hours… Read more »
Written by Content Specialist Malinda Husk Imagine you’ve just been handed the keys to a brand-new car. You ordered a lot of custom options, so you’ve been waiting for this day for months. It almost doesn’t seem real that you finally get to drive your shiny new auto off the lot. Fast-forward six months, nine… Read more »
There is no denying it. Video is becoming an increasingly important part of social media marketing. By 2019, global consumer Internet video traffic will account of 80 percent of all Internet traffic. By 2021, Facebook CEO Mark Zuckerberg expects the majority of traffic on his channel to be video. And, currently, YouTube is already… Read more »
Co-written by Kate Wehner It’s spring in Indiana, which means we’re all stuck inside waiting for the sun to come out. While you’re here, consider cleaning up your website. Like most spring cleaning, you can do it in 20 minutes or two days. You can scrub the crevices and baseboards of your site, or just… Read more »
This is part three of a series on design sprints. This post will cover the second and third stages in the design sprint framework: Sketch and Decide. It’s an overview, not an exhaustive explanation. I’d recommend reading parts one and two before reading this post. The design sprint framework has five main stages: Understand, Sketch,… Read more »
This is part two of a series on design sprints. This post will cover the first stage in the design sprint framework: Understand. It’s an overview, not an exhaustive description. I’d recommend reading my first post about design sprint planning and prep before reading this post. To recap, the design sprint framework has five main… Read more »
Increasingly, followers are voicing their concerns, issues and dismay on social media. But what do you do when these negative comments are directed at your account? Back when social media was still in its infancy, “Team Social” often responded to as many comments directed at or including our name as possible. The idea was if… Read more »
