Have you ever tried to cut your own hair? Fix your own plumbing? Cater your own wedding?
Like all DIY projects, you can save a lot of money by writing website content yourself. You already know what you want to say and how you want to say it. How hard could it be?
Five hours later, you’re staring at a giant wall of text, wondering how to make it look like a website instead of a thesis.
Simply building a site in the IU Framework is not enough—you need a trained content specialist to craft each page, drill down your messaging, and make your website accessible for every user who visits it.
Here are a few reasons to partner with IU Communications to write your website content.
We stay out of the weeds.
At the beginning of each website project, we host a stakeholder workshop for anyone who is involved in meeting the goals of your organization. Four hours later, we have everything we need to begin writing content for your website. Because we aren’t wrapped up in the day-to-day tasks of your organization, we’re able to craft content that is easy to understand for anyone, especially your audience.
We think in chunks.
We pay close attention to your current site, looking for ways to parcel out existing content into digestible chunks. Links without context suddenly make sense in rows of interactive panels. Five-thousand-word paragraphs are cleaned up and tucked into the folds of an accordion. These tricks—we call them content chunks—are essential to user- and mobile-friendly sites.
We don’t just write.
Content can be anything: video, audio, a collection of related images. Anything that tells a story is content in our book, and we are tasked with not only writing your content but guiding the sights, sounds, and interactions that accompany it.
We’re trained in accessibility best practices.
Video transcripts, alt text, nested headings—the list goes on. While we recommend our clients have a general awareness of accessibility for the web, we are happy (and very thoroughly trained) to do this work for you.
We free up your time.
Writing for the web is a full-time job (in fact, it’s several people’s full-time jobs). Thanks to our capacity manager, we have hours, weeks, and months set aside to work on your website content—and with everything on your plate, we’re likely to finish your site in half the time it would take to do it yourself.