For Elizabeth Allington, this year’s IU Social Media Summit was better than some of the bigger-name, expensive conferences she often sees or attends in the marketing and communications world.
“It was targeted specifically at higher ed, and at IU in particular,” said Allington, director of communications and creative services for the Indiana University Robert H. McKinney School of Law at IUPUI. “Even the keynote speakers went out of their way to make things highly relevant to all of us in the IU trenches, which I greatly appreciated.”
Allington was one of 200 IU employees who networked and soaked in a day’s worth of knowledge at the sold-out summit, held Aug. 7 at IUPUI. Attendees represented all IU campuses, as well as IUPUC.
A day of stellar presentations
Bloomington-based digital media rockstar Jay Baer kicked things off, giving attendees an instructive—and inspirational—primer on how to set up a strategic framework. Amy O’Connor, Eli Lilly & Company’s senior director of digital and social media, talked about the world of policy and social media as the luncheon keynote.
With nine breakout sessions, speakers—who represented five IU campuses—covered everything from recruiting students via digital media to utilizing video best practices. This was also the first year breakout sessions were organized by skill level, providing attendees more guidance in terms of which sessions they might benefit most from.
A year of incredible growth
The IU Social Media Summit has grown from 120 attendees during its inaugural year to 200 this year, and organizers anticipate 250 or more in 2018 when the event will be held at IU Bloomington. Next year’s summit will be the day after the Big Ten Plus Marketing & Communications Conference concludes, June 22, and be opened up for the first time to those outside IU.
To get access to slide decks from this year’s presenters or to get on the mailing list for next year’s summit, email gosocial@Iu.edu.