Autumn is not all “mists and mellow fruitfulness.” (Apologies to John Keats.) There is rot alongside the abundance. How best to manage your bounty so it—and you—survive the harsh winter to come? You need to take stock of what you have. As in the garden-croft, so with your website.
There are many processes out there for assessing, or auditing, the content on your website. Here is how we carry out a content audit at IU Communications.
Before you can review your site, you’ll need to compile a list of all the files it contains: pages, images, documents, apps. We use Xenu, a PC-only application, to crawl websites. Screaming Frog SEO Spider is another crawl application. Xenu produces a spreadsheet inventory of the site with sheets for all the file types just mentioned. The sheets will likely have more information than you’ll need: you can ignore server type, characterset, and other technical information for the purposes of a content audit.