Bill W. Hornaday

As a communications specialist for IU’s Office of the Vice President of Engagement and IU Communications, Bill W. Hornaday is responsible for publicizing Innovate Indiana’s statewide economic development initiatives. They include technology commercialization efforts through the IU Research and Technology Corp. (IURTC), investments in IU-related startups by the Innovate Indiana Fund, activities involving the IU Council for Regional Engagement and Economic Development (CREED), economic development partnerships in Bloomington and southwest Indiana and related efforts.

Hornaday has more than two decades of experience as a journalist, professional communicator and educator, including 13 years as a business and investigative reporter for the Fort Worth Star-Telegram, The Indianapolis Star and the Arkansas Democrat-Gazette. At the Star, he broke the first stories to warn of Conseco Inc.’s oncoming bankruptcy in 2002 – then the third-largest corporate insolvency in U.S. history after Enron and Worldcom – and covered the case to its conclusion 18 months later. Hornaday has won nearly a dozen state or national journalism awards from such organizations as The Associated Press, the Society of Professional Journalists and the Society of American Business Editors and Writers (SABEW).

Hornaday is a co-editor and a chapter author of two media ethics textbooks. His research interests include media ethics, routines and norms; media law; and issues that affect business and sports journalism. His research has been published in the Journal of Mass Media Ethics and Business Research Yearbook. Currently a doctoral student in IU’s journalism department, he has produced two Top Student Papers in national and regional conferences of the Association of Education in Journalism and Mass Communication (2011) and IU’s journalism department (2010). He also served two years as co-researcher for IU’s Student Media Ethics Project.

A native Texan, Hornaday was raised in south Arkansas and earned a B.A. degree in history and journalism from Baylor University. He holds a master’s degree in journalism studies from the University of North Texas and has taught courses in Reporting, Writing and Editing; Communications Law; Media as Social Institutions; and Sports Journalism. He also serves as an adjunct lecturer at Butler University’s College of Communication in Indianapolis.

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