Congratulations Subir Bandyopadhyay, professor of marketing at Indiana University Northwest and representative on the IU Council for Regional Engagement and Economic Development, or CREED. His book “Contemporary Issues in Social Media Marketing” has been published and is now available from Amazon and Routledge Publishing.
Bandyopadhyay edited the book with Bikramjit Rishi, associate professor of marketing at the Institute of Management Technology in Ghaziabad, Delhi, India. The book covers topics including social media and customer relationship management, social media and recruitment, and microblogging strategies. Experts from more than 10 countries contributed to the book.
Bandyopadhyay and Rishi found several books by social media practitioners, but none that compiled existing academic research.
“Most of the academic research is disseminated through academic journals,” Bandyopadhyay said. “In light of this lack of any significant academic textbook on social media marketing, our book could fill a critical void in the academic literature on social media marketing.”
Bandyopadhyay said “Contemporary Issues in Social Media Marketing” is ideal for students, academics, researchers and social media marketing professionals.
“It also can serve as a reference resource for organizations that would like to use social media marketing for their brands,” he said.