One of the many reasons that the sleep industry has the potential to capitalize on sleepless nights is because of smartphones, tablets and laptops. The work days and social lives are extending far into the night due to these technologies. The lights and the stimulation that these products create are one of the main reasons people are having increasingly difficulty with falling asleep. The blue light from these devices reduces the production of Melatonin in the brain, according to Forbes. Technology is leading to the creation of more ways to get to sleep faster and counteract the blue light disruption in the brain.
The sleep industry is now able to make an array of mattresses so people can find their “perfect fit” in hopes of falling asleep faster. There are now mattresses with two sides for couples sharing a bed with different sleep preferences. Along with mattresses are the mattress toppers that can fully alter the feel of a mattress no matter how firm.
With the development of the digital age in every aspect of life, there are now opportunities for everything to be reviewed. Customers can read up on everything online before purchasing. With this comes mattress reviews; this ramps up the competition leading to more than just having fantastic marketing strategies. Mattress companies also have to deliver in the quality category also.
- Medicinal treatments
People are on more-and-more medicine and essential oils than ever. This also may be due to the internet and the inclination to self-medicate after reading WebMD. People having issues with sleep may believe that they have insomnia even if they just aren’t putting the phone down or just have a racing mind. Instead of resorting to lifestyle changes, they might start popping Melatonin tablets or head to a doctor instead. This allows the sleep industry to have an incentive to push the agenda of insomnia and sleeping medications. These medications might be essential to some, but often there are simpler ways to fall asleep for most such as: going to sleep at the same time each night, using shades to keep the bedroom dark and not watching TV past 7 p.m, according to the Huffington Post.
There are light therapy lights on the market for many issues and sleep is one of them. The introduction of the digital lights that keep us up at night have lead to the counter-balance of lights that can help us wind down. There are now lights that can be installed in homes that fluctuate during the day to match what is best for the body. There is a light that is said to counteract the blue light from technology throughout the day. This light is red and can help the mind wind down before bedtime. The red light helps the brain naturally produce Melatonin, according to Health.com.
It seems that technology is one of the core drivers of the sleep industry. With the development of technology, we can only assume that the industry will continue to expand.